Foot Locker Taps Cameron Brink and Eberechi Eze for Its Exclusive New Balance 740 Campaign
Published
Mesh runners from New Balance have remained in the cultural zeitgeist of sneakers and fashion throughout the 2020s. Helping maintain this are new releases and archival retros from NB, such as the New Balance 740, which returned after years in the vault in 2024. Next up for the 740 is a two-pack of colors exclusive to Foot Locker, which has previously launched exclusive collections with NB, like the Pastel Blue, Craft Work, Saturated Pack, and a handful of NB 1000s.
NB athletes Cameron Brink, the WNBA superstar who plays for the Los Angeles Sparks, and Eberechi Eze, a midfielder who plays in the Premier League for Crystal Palace, help promote these two new colorways through a visual campaign that contrasts Miami and London. "I'm excited to bring the 740 to life in this most recent Foot Locker campaign," says Brink. "I love how sporty and stylish they are. They're the perfect sneaker to dress up or dress down."
Image via Foot Locker/New Balance
Brink is spotted wearing the Washed Burgundy Pink Taffy colorway, which features a white/pink mesh base, burgundy synthetic leather overlays on the midfoot and heel, and pink overlays on the toe and vamp. Eze laces up the Black Shoreline Blue rendition of the 740, which has a black/blue mesh base and glossy metallic blue paneling throughout the design. Finishing both pairs are tonal midsoles and outsoles with ABZORB cushioning.
The Foot Locker exclusive New Balance 740 Collection will release on June 26, 2025, through Foot Locker and Champs Sports online and in-store. Available in adult and kids’ sizing, the retail price is $110 for adults, $85 for GS, $80 for PS, and $70 for TD. Check below for images of the entire collection, and download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
New Balance 740 Washed Burgundy Pink Taffy (W)
Image via Foot Locker/New Balance
New Balance 740 Black Shoreline Blue
Image via Foot Locker/New Balance
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
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