adidas Release Dates

adidas is well known for its wide range of both apparel and footwear with numerous classics under its belt. Silhouettes such as the Stan Smith, Superstar, Ultra Boost and Yeezy’s have helped the brand with Three Stripes stay prominent in the mainstream spotlight.

Adidas was founded on August 18th, 1949 by Adolf Adi Dassler, following a split from his brother Rudolf Dassler's company, which would become Puma. The company, originally based in Herzogenaurach, Germany, gets its name from the combination of the founder's nickname, Adi, and the first three letters of his surname, Das.

Adidas' iconic three-stripe logo was first introduced in 1952, initially for stability, but it quickly became a recognized symbol of the brand. Its renowned logo, the trefoil, was introduced in 1972, representing the spirit of the Olympic ideals - three continental plates. Later in 1997, the logo was streamlined to the three bars, angling to resemble a mountain, to symbolize the challenges athletes face and overcome.

Adidas' first major breakthrough came when it produced one of the first football boots with replaceable studs, which were worn by the German national team when they won the 1954 World Cup. In 1967, the brand entered the world of apparel with their Franz Beckenbauer tracksuit, named after the famous German footballer.

The brand made a successful entry into the basketball world in the early 70s with the release of the Superstar, worn by NBA stars like Kareem Abdul-Jabbar. In the late 80s, Adidas made waves in the hip-hop culture when the band Run-DMC wore the Superstars without laces in their concerts and even made a song titled 'My Adidas', further solidifying the brand's cultural relevance.

Adidas has been home to numerous athletes and celebrities, including football greats like Lionel Messi and David Beckham, basketball star James Harden, and tennis legend Stan Smith, whose signature shoe became one of the best-selling tennis shoes of all time. The brand has also been known for collaborations with influential figures in fashion and music, such as Kanye West's Yeezy line, Pharrell Williams' Human Race collection, and numerous collections with designer Stella McCartney.

Adidas commitment to innovation has been consistent over the years, with developments like the Boost cushioning technology introduced in 2013, and the Futurecraft series exploring sustainable and groundbreaking shoe technology. From the soccer fields to the streets, Adidas remains a global icon, representing style, performance, and a passion for sports.

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adidas AE 2 All-Star
February 12, 2026
adidas AE 2 All-Star

$130 KK1390

adidas Dame 10 All-Star
February 13, 2026
adidas Dame 10 All-Star

$90

adidas DON Issue 7 All-Star
February 14, 2026
adidas DON Issue 7 All-Star

$120 KJ8989

adidas Harden Vol. 10 All-Star
February 16, 2026
adidas Harden Vol. 10 All-Star

$160 KJ1454

adidas Crazy 3 Core White Core Black
February 2026
adidas Crazy 3 Core White Core Black

$160 JR9681

adidas Adistar Hrmy BAPE
February 2026
adidas Adistar Hrmy BAPE

Price TBD KJ8850

adidas AE 2 Almost Yellow (GS)
March 1, 2026
adidas AE 2 Almost Yellow (GS)

$100 JQ9505

adidas AE 2 Silver Metallic Pure Ruby
March 7, 2026
adidas AE 2 Silver Metallic Pure Ruby

$130 JQ9497

adidas Harden Vol. 10 Supplier Colour Lucid Lemon
March 15, 2026
adidas Harden Vol. 10 Supplier Colour Lucid Lemon

$160 JQ9426

adidas AE 2 Lucid Blue
April 1, 2026
adidas AE 2 Lucid Blue

$130 JQ9502

adidas AE 2 Core Black Lime Burst
April 12, 2026
adidas AE 2 Core Black Lime Burst

$130 JR1572

adidas Harden Vol. 10 Lucid Aquamarine
April 16, 2026
adidas Harden Vol. 10 Lucid Aquamarine

$160 JQ9422

adidas Harden Vol. 10 Hi-Res Yellow
May 16, 2026
adidas Harden Vol. 10 Hi-Res Yellow

$160 JR1602

adidas Crazy 3 Silver Metallic
May 2026
adidas Crazy 3 Silver Metallic

$160 JR9683

adidas AE 1 Low Football Cleat Best of Adi
June 2026
adidas AE 1 Low Football Cleat Best of Adi

Price TBD KJ6071

adidas Dame 10 Dame’s Light
July 3, 2025
adidas Dame 10 Dame’s Light

$90 KI5949

adidas Stan Smith Lo Pro Cloud White (W)
July 3, 2025
adidas Stan Smith Lo Pro Cloud White (W)

$100 JQ6940

adidas Dame 10 Core Black Iron Metallic
July 3, 2025
adidas Dame 10 Core Black Iron Metallic

$90 JP6090

adidas Stan Smith Lo Pro Triple Black (W)
July 3, 2025
adidas Stan Smith Lo Pro Triple Black (W)

$100 JQ6939

adidas Orion Terry Fox 45th Anniversary
July 3, 2025
adidas Orion Terry Fox 45th Anniversary

$105 FV5449

adidas Dame 10 Dolla Red
July 3, 2025
adidas Dame 10 Dolla Red

$90 JP6093

adidas Adios OG Cloud White
July 1, 2025
adidas Adios OG Cloud White

$110 JQ9306

adidas Jabbar Low Off White Collegiate Royal
July 1, 2025
adidas Jabbar Low Off White Collegiate Royal

$100 JI0150

adidas Originals Indoor Super Kith Classics Summer Palette
July 1, 2025
adidas Originals Indoor Super Kith Classics Summer Palette

$110 IH2621

adidas Dame 10 Flash Aqua (GS)
July 1, 2025
adidas Dame 10 Flash Aqua (GS)

$70 JP6079

adidas Originals Handball Spezial Kith Classics Summer Palette
July 1, 2025
adidas Originals Handball Spezial Kith Classics Summer Palette

$110 IH2623

adidas Ghost Sprint Magic Beige (W)
July 1, 2025
adidas Ghost Sprint Magic Beige (W)

$140 JS1067

adidas Originals Samba Kith Classics Summer Palette
July 1, 2025
adidas Originals Samba Kith Classics Summer Palette

$120 IH0090

adidas Dame 10 Zero Metallic
July 1, 2025
adidas Dame 10 Zero Metallic

$90 JP6089

adidas Originals AS350 Kith Classics Summer Palette
July 1, 2025
adidas Originals AS350 Kith Classics Summer Palette

$110 IH0091