Joe Freshgoods Shoes

Chicago-based Joe Freshgoods brings a heartfelt narrative to every sneaker collaboration. Joe has worked with brands like Vans and adidas, but his most long-standing relationship has been with New Balance, where he serves as a Creative Director. The Joe Freshgoods x New Balance 990v3 illustrates his ability to tell stories of his city, childhood, and culture. Find all the latest Joe Freshgoods' sneaker releases and news right here!

Chicago's streetwear scene has birthed numerous talents, but few shine as brightly as Joe Freshgoods. A self-made entrepreneur and designer, Joe's journey in fashion began with selling vintage apparel. However, it didn't take long for his creative prowess to emerge, leading to the establishment of his brand, Don't Be Mad (DBM). Under this label, Joe has consistently released apparel that resonates deeply with his community, capturing the spirit, struggles, and stories of Chicago.

But where Joe truly shines is in the realm of sneakers. His successful collaborations with New Balance led to the brand naming him Creative Director in 2022. Works like the 'No Emotions Are Emotions' x New Balance 992 encapsulate Joe's ability to tell stories through footwear. The shoe, with its mix of vibrant colors and intricate details, is a love letter to Chicago, reflecting its energy, history, and culture. It was no surprise that the JFG x New Balance 992 No Emotions Are Emotions ended up being the sneaker release of NBA All-Star week in Chi-Town back in 2020.

Beyond design, Joe Freshgoods is known for his unique approach to sneaker drops. Eschewing traditional release methods, Joe often opts for community-centric launches. Pop-up shops, local events, and even scavenger hunts have been used to release his collaborations, ensuring that each drop is more than just a sale; it's a community event.

In the world of streetwear and sneakers, Joe Freshgoods stands as a testament to the power of authentic storytelling. His designs, rooted in his experiences and love for Chicago, have elevated him in the sneaker community and shone a light on the city he calls home. Stay up to date on all of Joe Freshgoods sneaker releases and news here!

New Balance Made in USA 990v6 Joe Freshgoods Blue
August 9, 2024
New Balance Made in USA 990v6 Joe Freshgoods Blue

$220 U990JG6

New Balance 990v6 Made in USA Joe Freshgoods Red
August 1, 2024
New Balance 990v6 Made in USA Joe Freshgoods Red

$220 U990JF6

New Balance 650 Joe Freshgoods Stuntman
September 9, 2023
New Balance 650 Joe Freshgoods Stuntman

Price TBD

New Balance Rainier Joe Freshgoods Beneath the Surface Green
April 28, 2023
New Balance Rainier Joe Freshgoods Beneath the Surface Green

$220 JFG-Rainier-1

New Balance 610 Joe Freshgoods Beneath the Surface Brown Orange
April 28, 2023
New Balance 610 Joe Freshgoods Beneath the Surface Brown Orange

$160 ML610TJ1

New Balance 610 Joe Freshgoods Beneath the Surface Orange Green
April 21, 2023
New Balance 610 Joe Freshgoods Beneath the Surface Orange Green

$160 ML610TE1

Vans Vault Slip Hiker LX Joe Freshgoods Chocolate Valley Resort Coral Almond
January 27, 2023
Vans Vault Slip Hiker LX Joe Freshgoods Chocolate Valley Resort Coral Almond

$240 VN0A7Q4WZEE1

Vans Sk8-Hi Chocolate Valley Resort Joe Freshgoods Pink
January 27, 2023
Vans Sk8-Hi Chocolate Valley Resort Joe Freshgoods Pink

Price TBD VN0007PWZEE1

Vans Sk8-Hi Chocolate Valley Resort Joe Freshgoods Camel
January 27, 2023
Vans Sk8-Hi Chocolate Valley Resort Joe Freshgoods Camel

$140 VN0007PWCAM1

Vans MTE Slip Hiker LX Chocolate Valley Resort Joe Freshgoods White
January 21, 2023
Vans MTE Slip Hiker LX Chocolate Valley Resort Joe Freshgoods White

Price TBD

New Balance 993 Joe Freshgoods Performance Art Sage
October 21, 2022
New Balance 993 Joe Freshgoods Performance Art Sage

$220 MR993JG1

New Balance 993 Joe Freshgoods Performance Art Arctic Blue
October 21, 2022
New Balance 993 Joe Freshgoods Performance Art Arctic Blue

$220 MR993JF1

New Balance 993 Joe Freshgoods Performance Art Powder Pink
October 17, 2022
New Balance 993 Joe Freshgoods Performance Art Powder Pink

$220 MR993JH1

Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Peach
July 14, 2022
Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Peach

$120 VN0A4BVERQX

Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Red
July 14, 2022
Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Red

$120 VN0A4BVEZYE

Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Pink
July 14, 2022
Vans Vault OG Style 36 LX Joe Freshgoods The Honeymoon Stage Pink

$120 VN0A4BVE6X7

New Balance Kawhi 2 Joe Freshgoods Conversations Amongst Us
June 3, 2022
New Balance Kawhi 2 Joe Freshgoods Conversations Amongst Us

$160 BBKLSBM2

New Balance 9060 Joe Freshgoods Inside Voices Penny Cookie Pink
May 20, 2022
New Balance 9060 Joe Freshgoods Inside Voices Penny Cookie Pink

$180 U9060JF1

New Balance 9060 Joe Freshgoods Inside Voices Baby Shower Blue
May 18, 2022
New Balance 9060 Joe Freshgoods Inside Voices Baby Shower Blue

$180 U9060JG1

New Balance 990v3 Joe Freshgoods Outside Clothes
September 10, 2021
New Balance 990v3 Joe Freshgoods Outside Clothes

$220 M990JG3

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