New Balance Tapped Longtime Collaborator Joe Freshgoods to Help Debut the 990v7

The New Balance 990 is the brand’s cornerstone silhouette. From its debut in 1982 with the first version, the shoe has undergone 5 more retail revisions over the decade, and now, v7 is ready to land for fashion fans and lawn-mowing dads alike. After seeing the pair on foot in some paparazzi photos of Rosalía, the shoe continues its slow but deliberate rollout with a little help from a Chicago legend.

Joe Gets Fresh

Joe Freshgoods got in on the early 990v7 hype over the long weekend, posting images of the pair to social media alongside a Chanel bag, Goyard wallet, a wine glass, and more in a particularly aesthetic story post, followed by an on-foot image of the new silhouette with the caption “v7s cute.”

Giving us a closer look at the debut grey suede colorway, the 990v7 features a new take on the v6’s split midsole look and stacked heel. A slimmed-down side panel features steel blue accents throughout, and a toebox structure that keeps the 990 structure instantly identifiable.

New Balance 990v7 Made in USA Release Details

The New Balance 990v7 Made in USA will be released before the end of 2026 through New Balance and select retailers online and in-store. Available in unisex sizing, the retail price is still TBD. For all the latest New Balance news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com