New Balance Officially Teases the 990v7 Made in USA with a Billboard
PublishedQuick Facts
- A billboard teasing the New Balance 990v7 Made in USA has gone up in NYC
- The shoe is shrunk down, but somewhat visible when zoomed in
- Expect a full rollout of the 990v7 to start soon
- New Balance will release the shoe before the year is over
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Way back in 1982, New Balance revolutionized the running shoe market with its (at the time) eye-popping price tag of $100 for the New Balance 990 Made in USA. The 99X series has since become a flagship franchise for the Boston-based label, and we’ve received five other iterations, the most recent being the 990v6, which debuted in November 2022. Now, four years and a sly teaser thanks to New Balance owner Jim Davis later, the rollout is finally starting for the 990v7.
New Balance 990v7 Made in USA Billboard
Just days after the photo of Jim Davis began to circulate online, New Balance officially teased the seventh 990 model with a somewhat cryptic billboard in NYC. The ad is primarily empty space, with a shrunk-down 990v7 in the classic New Balance greyscale color palette placed in the center. If you were walking the streets or looking out the window of a checkered cab, you’d probably be a bit confused as to what the billboard is advertising. However, the bottom features 990v7 and New Balance logos.
Thanks to Hoodyjandro on X, we have a clear, albeit still a bit grainy, look at the model. The same general shape from the 990v6 remains, mainly seen via the midsole structure, with additional paneling and new overlays added to the upper. For now, that’s all we can really make out, but the brand will likely be providing a full rollout in the coming weeks.
New Balance 990v7 Made in USA Release Info
The New Balance 990v7 Made in USA will be released before the end of 2026 through New Balance and select retailers online and in-store. Retail pricing has not been confirmed, but as with all flagship Made in USA models, expect to pay upwards of $200. The 990v6 retails between $200 and $220, so somewhere in that ballpark, if not more, is expected. While we wait for more from NB, download the Sole Retriever mobile app, where we’ll provide real-time updates on the latest happenings in the sneaker world.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
