Beams Shoes

Beams, a cornerstone of Japanese fashion, was established in 1976 by Etsuzo Shitara in Harajuku, Tokyo. Initially a small concept store named American Life Shop Beams, it has since burgeoned into a global phenomenon with 160 own-name stores and 4 distinct labels, representing Japanese ready-to-wear fashion on the international stage.

The brand has been pivotal in shaping the Japanese men's style, often likened to the influence of Ferrari in the world of Italian motorsport. Beams started by selling not just clothing but a lifestyle, offering a slice of overseas culture within Japan, particularly influenced by American West Coast college campus culture. Over the years, the brand has expanded, introducing new lines such as Beams F and International Gallery Beams, and ventured into areas like East Coast American prep and European arts and culture.

Beams Plus, launched in 1999, epitomizes the brand's ethos, merging American looks from the 1960s with Japanese craftsmanship. Known for its high-quality fabrics and timeless designs, Beams Plus pays homage to the golden age of Americana, reinterpreting classic styles with a modern twist. The brand's prowess extends beyond clothing, with a strong presence in collaborations across various lifestyle sectors, including footwear, interior decoration, and furniture.

The essence of Beams lies in its ability to curate cross-brand collaborations, seamlessly blending different aesthetics while maintaining a focus on elevating the 'everyday.' Notably, Beams has successfully collaborated with major brands like Nike, Asics, and Salomon, showcasing its capability to innovate and reinterpret iconic designs. These collaborations are far from flashy, yet they captivate attention by offering a fresh perspective on classic styles, underlining Beams' commitment to quality and its knack for infusing everyday items with a unique flair.

What sets Beams apart is its embrace of its staff as fashion influencers, individuals who embody the brand's style and effortlessly integrate its pieces into their personal wardrobes. This authentic representation resonates with a global audience, garnering a dedicated following.

As a beacon of Japanese fashion, Beams continues to influence global style trends, innovating while honoring its roots in American and Japanese culture. With a keen eye for quality, a dedication to craftsmanship, and a flair for harmonizing diverse styles, Beams stands as a testament to the enduring appeal of thoughtfully curated fashion.

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Hoka Stinson EVO OG (BEAMS exclusive)
November 8, 2024
Hoka Stinson EVO OG (BEAMS exclusive)

Price TBD

Reebok Instapump Fury BEAMS
November 1, 2024
Reebok Instapump Fury BEAMS

$230 100208642

Crocs Classic Clog BEAMS
September 6, 2024
Crocs Classic Clog BEAMS

Price TBD

Crocs Dylan Clog Beams Black
September 6, 2024
Crocs Dylan Clog Beams Black

$80 210302-001

Puma Palermo BEAMS Sasquatchfabrix
June 8, 2024
Puma Palermo BEAMS Sasquatchfabrix

$105

Reebok Club C Bulc Beams Black
May 3, 2024
Reebok Club C Bulc Beams Black

$120

ASICS GT-2160 PaperGirl Paris x BEAMS
February 2, 2024
ASICS GT-2160 PaperGirl Paris x BEAMS

$130 1203A427-100

New Balance 996 GTX BEAMS
November 18, 2023
New Balance 996 GTX BEAMS

Price TBD CM996XG2

Salomon RX Slide 3.0 Beams Flowers
May 12, 2023
Salomon RX Slide 3.0 Beams Flowers

$100 L47420700

Adidas Adimatic Beams Bodega
March 10, 2023
Adidas Adimatic Beams Bodega

$110 HR0776

adidas Campus 80s Bodega x BEAMS
March 10, 2023
adidas Campus 80s Bodega x BEAMS

$130 ID2379

Asics Bespoke Gel-Kayano 14 Gore-Tex Beams
October 28, 2022
Asics Bespoke Gel-Kayano 14 Gore-Tex Beams

$230 1201A532-001

New Balance 920 Paperboy x Beams
August 5, 2022
New Balance 920 Paperboy x Beams

$260 M920PPB

New Balance 1500 Paperboy x Beams
August 5, 2022
New Balance 1500 Paperboy x Beams

$251 M1500BMS

Nike Air Max 1 Beams
January 1, 2013
Nike Air Max 1 Beams

$110 512033-280

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