New Balance 550 Sneaker Releases

The New Balance BB550 (or P550 Basketball Oxford) was designed by Steven Smith and hit shelves in 1989. The BB550 served as the low-top counterpart to New Balance’s P650 model and was a direct competitor to the Nike Dunk Low.

Although the silhouette is loved today, the BB550 was archived in the ‘90s due to a lack of sales and high competition. In 2020, New Balance collaborated with Aimé Leon Dore and re-released the model with much success. Learn more about the New Balance BB550 here.