British singer-songwriter Ama Lou may not be a household name just yet, but she’s had an influence in the world of music for years. She even received a Drake co-sign in 2018 when she was on tour with Jorja Smith, and the Canadian rap superstar even credited her as an influence on him during the creation of Scorpion. After being a brand ambassador for Salomon for the last few years, Ama is heading into the world of collaborative footwear with a project in partnership with the French label.
Ama Lou has been given creative liberty to reimagine the XT-Whisper Void, a silhouette that dates back to the early 2000s. Salomon revived the women's-focused model in December 2024, and since then, it’s become a focal point for collaborations with partners like Kith and Sandy Liang. Ama’s take on the sneaker coats the fused overlays in a vanilla ice hue, while the open-spaced mesh base take on a coral hue.
More of this coral shade appears on the tongue, collar, and sockliner. Vanilla ice is used for the branding along the tongue, which features the traditional XT-Whisper logo on the spine and a house logo added by Ama Lou. This same logo is applied to the insole atop a Salomon logo and on the heel tab. Light green hues find a home on the Salomon logo on the collar, the piping of the midfoot overlays, and on the outsole.
“Number one (reason to wear Salomon) is functionality, at the end of the day it doesn’t matter if you’re a fashion girl, there’s nothing more annoying than having shoes that don’t feel good,” said Ama. “They’re also subdued in terms of branding so can go with everything. If I’m on a small trip I’ll take one pair of Salomon and I know I can go for a hike in the woods or wear them to dinner without anyone looking at me crazy.”
The Ama Lou x Salomon XT-Whisper Void will release July 16, 2025, through Salomon and select retailers online and in-store. Available in unisex sizing, the retail price is set at $170. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Salomon
Image via Salomon
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
