UK sneaker retailer END. opened in 2005 as a standalone shop in Newcastle, but in the two decades since, the shop has expanded to locations across the country and become one of the industry’s most trusted global online retailers. A heavyweight in the space, END has released countless collabs with brands like adidas, Asics, Salomon, Crocs, Mizuno, and more. Continuing its 20th anniversary celebration, the British boutique is linking with New Balance to launch an exclusive colorway of the 2010.


Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com