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UK sneaker retailer END. opened in 2005 as a standalone shop in Newcastle, but in the two decades since, the shop has expanded to locations across the country and become one of the industry’s most trusted global online retailers. A heavyweight in the space, END has released countless collabs with brands like adidas, Asics, Salomon, Crocs, Mizuno, and more. Continuing its 20th anniversary celebration, the British boutique is linking with New Balance to launch an exclusive colorway of the 2010.
The New Balance 2010 Moonbeam blends subtle shades of light blue and cream to create a dreamy mix of suede and mesh. The diamond mesh panels are creamy off-white, with light blue TPU stability webbing behind it, and blueish-grey suede weaving its way throughout. The midsole is cream for a weathered look with yellowed translucent ABZORB panels in the heel to complete the modern vintage aesthetic.
A new silhouette for 2025, New Balance constructed the 2010 as a premium classic, mixing the tradition of the 99X line on the upper with updated materials, and an ABZORB midsole and pods for extra cushion underneath. Just like other new models like the ABZORB 2000 and 204L, the 2010 has already seen plenty of inline heat, plus significant collaborations, including a clutch colorway from Rich Paul and a Kith pack.
The END. x New Balance 2010 Moonbeam will be released September 12, 2025, through END. online and in-store. Available in men’s sizing, the retail price is set at $175. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
