As part of its 20th Anniversary celebration, UK-based retailer END. has unveiled a new collaboration with Japanese performance brand Mizuno, reimagining the beloved Wave Rider 10 in a coastal-inspired colorway. This release continues a series of commemorative drops from END., each paying tribute to the retailer’s North East England heritage through storytelling-led design.
Originally released in 2007, the Mizuno Wave Rider 10 was born from a commitment to technical running innovation. Lauded for its superior shock absorption and smooth transitions, the silhouette has become a modern classic, bridging performance and lifestyle. Now, END. lends its distinctive aesthetic to the Wave Rider 10, interpreting the shoe through the rugged beauty of the North Sea — a powerful symbol of the region's culture, people, and industrial history.
The collaboration sees the sneaker dressed in a moody Black Beauty and Estate Blue palette, evoking the brooding waters and skies that shape Britain's northeastern shoreline. Iridescent overlays reflect sunlight glinting off moving water, while a subtle gradient flows from forefoot to heel, mirroring the dynamic rhythm of ocean currents.
The breathable layered mesh upper adds texture, while a fluid panel structure captures the impression of swirling tides. Finishing touches include END. and Mizuno co-branding on the tongue and heel, anchored by the iconic RunBird logo to maintain the shoe’s high-performance DNA.
The END. x Mizuno Wave Rider 10 will release on May 23, 2025, exclusively through END. online and in-store at END. flagship locations in Newcastle, Glasgow, Manchester, London, and Milan. Available in unisex sizing, the retail price is set at $180. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via END
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com