As part of its 20th Anniversary celebration, UK-based retailer END. has unveiled a new collaboration with Japanese performance brand Mizuno, reimagining the beloved Wave Rider 10 in a coastal-inspired colorway. This release continues a series of commemorative drops from END., each paying tribute to the retailer’s North East England heritage through storytelling-led design.
Originally released in 2007, the Mizuno Wave Rider 10 was born from a commitment to technical running innovation. Lauded for its superior shock absorption and smooth transitions, the silhouette has become a modern classic, bridging performance and lifestyle. Now, END. lends its distinctive aesthetic to the Wave Rider 10, interpreting the shoe through the rugged beauty of the North Sea — a powerful symbol of the region's culture, people, and industrial history.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
