Nike Release Dates

Nike is a world-renowned athletic apparel and footwear brand founded in 1964 by Bill Bowerman and Phil Knight. The company is based in Beaverton, Oregon, USA, and is led by CEO John Donahoe. Nike is known for its iconic marketing campaigns and "Just Do It" slogan. Find its most popular shoe models such as the Nike Dunk, Nike Air Max, and the Nike Blazer, here!

Nike was founded on May 30th, 1971 by Phil Knight and Bill Bowerman. It originally started off as Blue Ribbon Sports on January 25th, 1964. Originating in Oregon, the company draws its name from the Greek goddess of victory.

The iconic Swoosh logo was designed by Carolyn Davidson and was first used by Nike on June 18, 1971. It was featured on Nike’s first running sneaker, the Waffle Racer aka the “Moon Shoe.” The original waffle sole design was created by Bill Bowerman using a regular waffle iron for the mold. Its follow-up silhouette, the Nike Cortez debuted a year later, in 1972, and is one of the most iconic sneakers of all-time. It was even immortalized in the film Forrest Gump as the character wears the sneaker during his multiple cross-country runs in the USA.

Nike debuted its first basketball sneaker, the Nike Blazer in 1973. The iconic Nike Air Force 1 followed in 1982 and also introduced the first six basketball-sponsored athletes wearing the sneaker on-court in the NBA. Those players are: Moses Malone, Mychal Thompson, Michael Cooper, Jamal Wilkes, Bobby Jones and Calvin Natt. Since its inception, the Air Force 1 has become one of the most popular sneakers of all-time, with its all-white and all-black iterations serving as mainstay staples for everyday use.

The Swoosh has been the home to various athletes from all sports genres throughout the years, launching the careers of Michael Jordan, LeBron James, Paul Rodriguez, Mike Trout, Ken Griffey Jr. and Deion Sanders to name a few. Other athletes that have had their own signature sneakers at Nike include Kobe Bryant, Eric Koston, Penny Hardaway, Scottie Pippen, Bo Jackson and countless others.

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Nike Kobe 4 Protro CHBL
Summer 2025
Nike Kobe 4 Protro CHBL

$190 IH0587-700

Nike ACG Phassad Yellow Zest Metallic Silver
July 2, 2025
Nike ACG Phassad Yellow Zest Metallic Silver

$145 HM7133-001

Nike ACG Phassad Cave Stone Aluminum
July 2, 2025
Nike ACG Phassad Cave Stone Aluminum

$145 HM7133-200

Nike Pegasus Premium White Metallic
July 3, 2025
Nike Pegasus Premium White Metallic

$220 HQ2592-102

Nike Structure 26 Pure Platinum Persian Violet
July 3, 2025
Nike Structure 26 Pure Platinum Persian Violet

$140 HJ1102-004

Nike Structure 26 Summit White Wild Grape (W)
July 3, 2025
Nike Structure 26 Summit White Wild Grape (W)

$140 HJ1101-102

Nike Structure 26 Summit White Barely Volt (W)
July 3, 2025
Nike Structure 26 Summit White Barely Volt (W)

$140 HJ1101-103

Nike Structure 26 Light Bone Persian Violet
July 3, 2025
Nike Structure 26 Light Bone Persian Violet

$140 HJ1102-003

Nike Zoom Pegasus 41 Modern Mayfly
July 3, 2025
Nike Zoom Pegasus 41 Modern Mayfly

$140 IH3257-700

Nike Structure 26 Hyper Pink Black (W)
July 3, 2025
Nike Structure 26 Hyper Pink Black (W)

$140 HJ1101-601

Nike Pegasus Plus Modern Mayfly
July 3, 2025
Nike Pegasus Plus Modern Mayfly

$180 IH3258-700

Nike Structure 26 Black White
July 3, 2025
Nike Structure 26 Black White

$140 HJ1102-002

Nike Structure 26 Total Orange Black
July 3, 2025
Nike Structure 26 Total Orange Black

$140 HJ1102-800

Nike Structure 26 White Black
July 3, 2025
Nike Structure 26 White Black

$140 HJ1102-100

Nike Air Pegasus Premium Barely Green Bright Crimson
July 3, 2025
Nike Air Pegasus Premium Barely Green Bright Crimson

$210 HQ2592-301

Nike Pegasus Premium Run
July 3, 2025
Nike Pegasus Premium Run

$220 IH2288-001

Nike Structure 26 SE Cave Purple (W)
July 3, 2025
Nike Structure 26 SE Cave Purple (W)

$140 HV1727-500

Nike Structure 26 Light Armory Blue Diffused Blue
July 3, 2025
Nike Structure 26 Light Armory Blue Diffused Blue

$140 HJ1102-401

Nike Structure 26 Black Anthracite
July 3, 2025
Nike Structure 26 Black Anthracite

$140 HJ1102-001

Nike Ja 2 Kool-Aid Tropical Punch
July 3, 2025
Nike Ja 2 Kool-Aid Tropical Punch

$135 IF0302-600

Nike Pegasus Premium Anthracite
July 3, 2025
Nike Pegasus Premium Anthracite

$210 HQ2592-006

Nike Structure 26 White Black Bright Crimson
July 3, 2025
Nike Structure 26 White Black Bright Crimson

$140 HJ1102-102

Nike Pegasus Premium Modern Mayfly
July 3, 2025
Nike Pegasus Premium Modern Mayfly

$220 IH3256-700

Nike Pegasus Premium Vast Grey (W)
July 3, 2025
Nike Pegasus Premium Vast Grey (W)

$220 HQ2593-005

Nike Structure 26 White Black Glacier Ice
July 3, 2025
Nike Structure 26 White Black Glacier Ice

$140 HJ1102-110

Nike Structure 26 Particle Pink Rose Gold (W)
July 3, 2025
Nike Structure 26 Particle Pink Rose Gold (W)

$140 HJ1101-600

Nike Pegasus Premium Black Metallic Silver
July 3, 2025
Nike Pegasus Premium Black Metallic Silver

$220 HQ2592-005

Nike Structure 26 Washed Coral Black
July 3, 2025
Nike Structure 26 Washed Coral Black

$140 HJ1102-601

Nike Structure 26 White Black Barely Green (W)
July 3, 2025
Nike Structure 26 White Black Barely Green (W)

$140 HJ1101-100

Nike Book 1 Archived
July 7, 2025
Nike Book 1 Archived

$140 FJ4249-006

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