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Jayson Tatum became the latest signature athlete for Jordan Brand with the debut of the Jordan Tatum 1 in Summer 2023. The NBA superstar, alongside Ja Morant and Devin Booker usher in a new era for Nike Basketball and Jordan Brand.
Jayson Tatum, the Boston Celtics superstar, started as a Nike athlete. He then left to join Jordan Brand in 2019. Mostly rocking player-exclusive colorways of the latest Air Jordan signature sneaker on-court, Tatum has been seen in various Nike Basketball and Jordan Brand silhouettes throughout his career. Fresh for Summer 2023 was the Jordan Tatum 1, Jayson Tatum’s first signature sneaker. It kicked off with a “Zoo” edition, followed by “St. Louis,” and “Barbershop” pairs. More colorways are set to follow for Fall and Holiday 2023.
The Jordan Tatum 1 retailed for $120 in men’s sizing. They were available via Nike, the SNKRS app, and select Jordan Brand retailers worldwide. Find all the Jordan Tatum 1's past and present on Sole Retriever today!
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