adidas Release Dates

adidas is well known for its wide range of both apparel and footwear with numerous classics under its belt. Silhouettes such as the Stan Smith, Superstar, Ultra Boost and Yeezy’s have helped the brand with Three Stripes stay prominent in the mainstream spotlight.

Adidas was founded on August 18th, 1949 by Adolf Adi Dassler, following a split from his brother Rudolf Dassler's company, which would become Puma. The company, originally based in Herzogenaurach, Germany, gets its name from the combination of the founder's nickname, Adi, and the first three letters of his surname, Das.

Adidas' iconic three-stripe logo was first introduced in 1952, initially for stability, but it quickly became a recognized symbol of the brand. Its renowned logo, the trefoil, was introduced in 1972, representing the spirit of the Olympic ideals - three continental plates. Later in 1997, the logo was streamlined to the three bars, angling to resemble a mountain, to symbolize the challenges athletes face and overcome.

Adidas' first major breakthrough came when it produced one of the first football boots with replaceable studs, which were worn by the German national team when they won the 1954 World Cup. In 1967, the brand entered the world of apparel with their Franz Beckenbauer tracksuit, named after the famous German footballer.

The brand made a successful entry into the basketball world in the early 70s with the release of the Superstar, worn by NBA stars like Kareem Abdul-Jabbar. In the late 80s, Adidas made waves in the hip-hop culture when the band Run-DMC wore the Superstars without laces in their concerts and even made a song titled 'My Adidas', further solidifying the brand's cultural relevance.

Adidas has been home to numerous athletes and celebrities, including football greats like Lionel Messi and David Beckham, basketball star James Harden, and tennis legend Stan Smith, whose signature shoe became one of the best-selling tennis shoes of all time. The brand has also been known for collaborations with influential figures in fashion and music, such as Kanye West's Yeezy line, Pharrell Williams' Human Race collection, and numerous collections with designer Stella McCartney.

Adidas commitment to innovation has been consistent over the years, with developments like the Boost cushioning technology introduced in 2013, and the Futurecraft series exploring sustainable and groundbreaking shoe technology. From the soccer fields to the streets, Adidas remains a global icon, representing style, performance, and a passion for sports.

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adidas Crazy 3 Core White Core Black
February 2026
adidas Crazy 3 Core White Core Black

$160 JR9681

adidas AE 2 Almost Yellow (GS)
March 1, 2026
adidas AE 2 Almost Yellow (GS)

$100 JQ9505

adidas AE 2 Silver Metallic Pure Ruby
March 7, 2026
adidas AE 2 Silver Metallic Pure Ruby

$130 JQ9497

adidas Harden Vol. 10 Supplier Colour Lucid Lemon
March 15, 2026
adidas Harden Vol. 10 Supplier Colour Lucid Lemon

$160 JQ9426

adidas AE 2 Lucid Blue
April 1, 2026
adidas AE 2 Lucid Blue

$130 JQ9502

adidas AE 2 Core Black Lime Burst
April 12, 2026
adidas AE 2 Core Black Lime Burst

$130 JR1572

adidas Harden Vol. 10 Lucid Aquamarine
April 16, 2026
adidas Harden Vol. 10 Lucid Aquamarine

$160 JQ9422

adidas Harden Vol. 10 Hi-Res Yellow
May 16, 2026
adidas Harden Vol. 10 Hi-Res Yellow

$160 JR1602

adidas Crazy 3 Silver Metallic
May 2026
adidas Crazy 3 Silver Metallic

$160 JR9683

adidas AE 1 Low Football Cleat Best of Adi
June 2026
adidas AE 1 Low Football Cleat Best of Adi

Price TBD KJ6071

adidas Harden Vol. 9 Red Metallic
June 21, 2025
adidas Harden Vol. 9 Red Metallic

$160 JS1304

adidas Stan Smith CLOT By Edison Chen Night Navy Beads
June 21, 2025
adidas Stan Smith CLOT By Edison Chen Night Navy Beads

$160 JR0022

adidas Climacool Off White
June 20, 2025
adidas Climacool Off White

$140 JQ8739

adidas SNS GT II Sneakersnstuff 5th Edition
June 19, 2025
adidas SNS GT II Sneakersnstuff 5th Edition

Price TBD JR0266

adidas Ultraboost 5 Hermanos Koumori Tent Green
June 17, 2025
adidas Ultraboost 5 Hermanos Koumori Tent Green

$190 JQ5388

adidas Ultraboost 5 Hermanos Koumori Wonder Aluminum
June 17, 2025
adidas Ultraboost 5 Hermanos Koumori Wonder Aluminum

$190 JQ5387

adidas F50 Taekwondo Purple Rush
June 17, 2025
adidas F50 Taekwondo Purple Rush

$120 JR6025

adidas Italia 60s Made in Italy
June 17, 2025
adidas Italia 60s Made in Italy

$400 JR8377

adidas Japan Alumina Black (W)
June 17, 2025
adidas Japan Alumina Black (W)

$120 JS4015

adidas F50 Taekwondo Bright Yellow
June 17, 2025
adidas F50 Taekwondo Bright Yellow

$120 JR6026

adidas Adizero Adios Pro 4 Pure Teal
June 15, 2025
adidas Adizero Adios Pro 4 Pure Teal

$250 JR1267

adidas Ultraboost 1.0 Cloud White Core Black
June 15, 2025
adidas Ultraboost 1.0 Cloud White Core Black

$180 JR1987

adidas Adizero Adios Pro 4 Flash Aqua
June 15, 2025
adidas Adizero Adios Pro 4 Flash Aqua

$250 JR1251

adidas Montreal 76 Noble Maroon
June 15, 2025
adidas Montreal 76 Noble Maroon

$130 JR8371

adidas Gazelle ADV Light Pink
June 15, 2025
adidas Gazelle ADV Light Pink

$100 JR7106

adidas Adizero Adios Pro 4 Core Black
June 15, 2025
adidas Adizero Adios Pro 4 Core Black

$250 JR6369

adidas Adizero Adios Pro 4 Zero Metallic
June 15, 2025
adidas Adizero Adios Pro 4 Zero Metallic

$250 JR6366

adidas ZX 8000 G-SNK 10 atmos Ura
June 13, 2025
adidas ZX 8000 G-SNK 10 atmos Ura

$130 JQ2580

adidas Gazelle Inter Miami FC Third Kit
June 12, 2025
adidas Gazelle Inter Miami FC Third Kit

$110 JR4178

adidas Crazy 2 Silver Metallic
June 11, 2025
adidas Crazy 2 Silver Metallic

$160 JH9679

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