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Nike and NFL Launch Rivalries Program with New Uniforms and Fan GearThe Women’s Jordan Heir Forget Me Not Releases May 2025Every Signature Logo in the NBA and WNBAA'ja Wilson's Nike A'One Blue Fury Releases May 2025The Sporty & Rich x adidas Blanc Releases June 2025The Pleasures x The Loop x On Collection Releases May 2025Rick Owens Converts the Converse DRKSHDW TURBOWPN Into a Low-Top SilhouetteThe District Vision x New Balance Minimus MT10 Pack Releases April 2025Nike and Justin Timberlake are Dropping a $500 Nike Victory Tour 4 Made in ItalyThe Air Jordan 1 High OG Shattered Backboard Returns July 2025The Jordan MVP 92 Desert Camo Releases Fall 2025Nike Has Unveiled a New Nike SNKRS Drop Method — SNKRS Link
Nike and NFL Launch Rivalries Program with New Uniforms and Fan GearThe Women’s Jordan Heir Forget Me Not Releases May 2025Every Signature Logo in the NBA and WNBAA'ja Wilson's Nike A'One Blue Fury Releases May 2025The Sporty & Rich x adidas Blanc Releases June 2025The Pleasures x The Loop x On Collection Releases May 2025Rick Owens Converts the Converse DRKSHDW TURBOWPN Into a Low-Top SilhouetteThe District Vision x New Balance Minimus MT10 Pack Releases April 2025Nike and Justin Timberlake are Dropping a $500 Nike Victory Tour 4 Made in ItalyThe Air Jordan 1 High OG Shattered Backboard Returns July 2025The Jordan MVP 92 Desert Camo Releases Fall 2025Nike Has Unveiled a New Nike SNKRS Drop Method — SNKRS Link
Nike and NFL Launch Rivalries Program with New Uniforms and Fan GearThe Women’s Jordan Heir Forget Me Not Releases May 2025Every Signature Logo in the NBA and WNBAA'ja Wilson's Nike A'One Blue Fury Releases May 2025The Sporty & Rich x adidas Blanc Releases June 2025The Pleasures x The Loop x On Collection Releases May 2025Rick Owens Converts the Converse DRKSHDW TURBOWPN Into a Low-Top SilhouetteThe District Vision x New Balance Minimus MT10 Pack Releases April 2025Nike and Justin Timberlake are Dropping a $500 Nike Victory Tour 4 Made in ItalyThe Air Jordan 1 High OG Shattered Backboard Returns July 2025The Jordan MVP 92 Desert Camo Releases Fall 2025Nike Has Unveiled a New Nike SNKRS Drop Method — SNKRS Link

Nike and NFL Launch Rivalries Program with New Uniforms and Fan Gear

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Nike and NFL Launch Rivalries Program with New Uniforms and Fan Gear
Nike and NFL Launch Rivalries Program with New Uniforms and Fan Gear

Nike and the National Football League are introducing a groundbreaking initiative called Rivalries, an all-new program designed to deepen the connection between teams, players, and fans. Over the next four seasons, Rivalries will spotlight iconic NFL matchups with specially designed Nike uniforms and exclusive fan gear.

The Rivalries program aims to elevate the energy and excitement surrounding divisional clashes, showcasing unique uniforms rooted in extensive local community insights. Each participating team will don its Rivalries uniform during a designated home game against a division rival, with the new look remaining in the team's alternate uniform rotation for at least three years after its debut. The initiative will also roll out a full range of fan gear, including limited-edition jerseys, sideline apparel, T-shirts, hoodies, jackets, and headwear.

“The NFL is home to some of the biggest football rivalries, and today marks a historical moment for the NFL as we share Rivalries with the world,” said Renie Anderson, Chief Revenue Officer of the NFL. “Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level.”

The program starts with teams from the AFC East — the Buffalo Bills, Miami Dolphins, New England Patriots, and New York Jets — and the NFC West — the Arizona Cardinals, Los Angeles Rams, San Francisco 49ers, and Seattle Seahawks. Teams from the AFC South and NFC North will follow in 2026, with the NFC East and AFC West teams debuting their Rivalries looks in 2027, and the AFC North and NFC South rounding it out in 2028.

The first Rivalries uniforms will be revealed before each team's rivalry game, with official matchup dates announced following the 2025 NFL schedule release. Rivalries jerseys and apparel will be available on nike.com, NFLshop.com, fanatics.com, individual team stores, and select retailers internationally. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.

Nike

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com

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