EXCLUSIVE: Napheesa Collier Shines at WNBA All-Star as Jordan Brand’s MV PHEE

On the Ground with Jordan Brand in Indy

Napheesa Collier’s first All-Star since signing with Jordan Brand felt like more than just a debut—it was a full-circle moment that played out both on and off the court.

Sole Retriever was on the ground all weekend in Indianapolis, and Jordan Brand invited us behind the scenes for every Jumpman moment. From activations and panels to unreleased sneakers and one-on-one convos, we had an inside look at how the brand chose to spotlight one of its newest athletes—and how Napheesa Collier rose to meet the moment.

A New Era Begins with The Jumpman

The five-time All-Star officially signed with Jordan Brand back in May, and this was her first All-Star appearance with the Jumpman on board. Collier suited up on the court in a new All-Star colorway of the Jordan Heir—one of several subtle but intentional ways Jordan wove her presence into the weekend.

Elevating Women’s Basketball On and Off the Court

On Friday, Jordan hosted an event in downtown Indy that spotlighted women’s basketball through the lens of art, culture, and storytelling. The gallery-style space served as a celebration of the WNBA and the women shaping its future. The brand also used the occasion to unveil its debut collaboration with Playa Society—an apparel capsule designed to highlight members of Jordan’s WNBA roster and celebrate women rewriting history on and off the court.

Collier, widely recognized as one of the faces of the WNBA, was front and center. Beyond her on-court accolades, she continues to push the game forward in major ways—serving as Vice President of the WNBPA and a co-owner of the Unrivaled 3-on-3 women's basketball league. Her presence at Jordan Brand's activations throughout the weekend wasn’t just symbolic—it reflected her growing influence across every corner of the sport.

Jordan Conversations and Phee PEs

She joined a live panel to discuss her journey, the evolution of the W, and her alignment with Jordan Brand. On her feet: the unreleased “Shattered Backboard” Jordan 1s, slated to release later this summer.

After the panel, we caught up with her for a few quick questions about sneakers, signing with Jordan, and what she’s looking forward to next.

“I just feel like it was a really natural change,” Collier said of her move from Nike to Jordan. “Jordan is the example of what excellence is—and that’s what I want to exemplify on and off the court.”

When asked what a dream signature sneaker would require, she didn’t hesitate. “It can look cute, but it’s gotta feel good too,” she said. “Comfort is non-negotiable.”

Collier also spoke on sneaker culture within the WNBA and what Jordan gets right when it comes to designing for women. “It doesn’t have to be dresses and skirts,” she said. “I feel like I look feminine—but it plays with masculine and feminine in a way that feels really fresh. Jordan’s great at figuring out what’s not only cool today, but what’s going to be cool tomorrow—for both men and women.”

While she wouldn’t reveal any tunnel grails on the horizon (“Maybe we’ll have to wait and see”), she named Travis Scott’s Jordans as her favorite collab and shouted out a pair of denim Jordan 1s she’s been eyeing. When asked what’s surprised her most since joining Jordan, it wasn’t the gear or the rollout—it was the people.

“The family culture is awesome,” she said. “They’re so close-knit, and they make you feel like part of that from the beginning.”

Setting Records on the Biggest Stage

And then came Saturday night.

In front of a packed Gainbridge Fieldhouse crowd, Collier put up a performance for the ages—dropping 36 points, setting a WNBA All-Star Game scoring record, and taking home MVP honors. It was the type of showing that didn’t just justify the spotlight—it demanded it.

For a brand already running its new “Too Easy” campaign—which just dropped a full-length anthem celebrating the effortless greatness of its athletes—Collier’s MVP moment couldn’t have come at a better time. Jordan Brand quickly responded with a postgame graphic that summed up the vibe perfectly: “Easy Like All-Star Weekend.”

Not long after, Jordan’s activation trucks were spotted cruising through downtown Indy, wrapped in a message that captured Collier’s dominance just as sharply:
“All Phee Does Is Win.”

A Weekend That Signals What’s Next

In a weekend where storytelling, sneaker culture, and on-court performance all intersected, Collier didn’t just show up—she took over. With Jordan Brand by her side and her name etched into All-Star history, Napheesa Collier’s weekend wasn’t just a moment. It was a marker of what’s next.

And as she told sneakerheads everywhere with a grin: “Make sure you buy my Phee PEs next year.”

Sole Retriever

Sole Retriever is the leading source for all things sneakers. Tap in for the latest and greatest news.