11/02/2023

Information for various athletes and their signature lines have been updated.

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Every NBA Player With A Signature Sneaker And Shoe Deal

Businesses for hundreds of years have known one thing to be true, tying your product to influential people will lead to more eyes on your product. This has also been the case in the footwear industry way before MJ laced up his Air Jordan 1 silhouette that, arguably, spawned the culture we participate in today as brands like Converse (Chuck Taylor) and adidas (Stan Smith) brought basketball and tennis stars to their roster. While those days saw barely a handful of endorsees who had a sneaker tied to them, today’s world features over 25 athletes in the NBA alone that have their own signature sneaker. Let's go through each player in the league that currently has a signature silhouette with a footwear brand.

Nike Athletes With A Signature Sneaker

LeBron James

Nike LeBron 21 Akoya
Nike LeBron 21 Akoya

The top sportswear brand on the planet by a longshot, it only makes sense that the cream of the crop in the NBA would want to rock The Swoosh on the court while getting paid to do so. Featured on their roster, we have legends like LeBron James who has been signed to Nike since 2003. For James, his Nike LeBron line has just reached its 21st mainline iteration, the LeBron 21, while at the same time dropping pairs like the Witness or NXXT Gen that offer a semi-affordable option compared to his premium-priced models.

Kevin Durant

Nike KD 16 Aunt Pearl
Nike KD 16 Aunt Pearl

Kevin Durant has made waves throughout his Nike KD line, now onto the Nike KD 16. He often brings forth colorways that tie into his personal life, like his love for music or raising awareness for breast cancer with his yearly tribute to his Aunt Pearl. Durant, like LeBron, is a lifetime Nike athlete, so expect to see more and more footwear from the KD line.

Paul George

Nike PG 6 Paisley
Nike PG 6 Paisley

An aging star in the NBA, Paul George has been with Nike since 2016 and has released six different silhouettes since then with the latest being the Nike PG 6. Offering one of the more affordable signature sneakers on this list, a pair of Paul George sneakers will only set you back around $110. Even with its lower price, his signature series has remained one of the better options for on court action, especially for PG himself. It appears that the Nike PG 6 will be the final silhouette for Paul George as over a year has passed since the initial release of the model with no signs of a follow-up.

Giannis Antetokounmpo

Nike Zoom Freak 5 Milk 'N Oreos
Nike Zoom Freak 5 Milk 'N Oreos

Nicknamed "The Greek Freak," Giannis Antetokounmpo has become one of the leagues biggest stars thanks to his explosive play and large build. Signing with Nike way back in 2013, the eventual-star was earning merely $20,000 per year when he was still relatively unknown to the world. Signing a large extension with The Swoosh in 2017, he'd get his first signature sneaker, the Nike Zoom Freak 1, in 2019 and is now on to his 5th iteration - the Nike Zoom Freak 5. Just like Paul George, his signature line has been one of the more affordable options when it comes to Nike Basketball while still offering a high-tech construction ready for on court action.

Ja Morant

Nike Ja 1 Day One
Nike Ja 1 Day One

As for the next generation of Nike Basketball athletes, we reported earlier in the year that Ja Morant would be the next athlete on The Swoosh’s roster to receive his own signature silhouette, aptly dubbed the Nike Ja 1. His silhouette follows suit with Nike's design language for performance basketball models as its low-top and lightweight design fits in well with how newer generation basketball players prefer their sneakers to be.

Devin Booker

Nike Book 1 Clay Orange
Nike Book 1 Clay Orange

Devin Booker will finally get a signature Nike shoe in Holiday 2023. The Nike Book 1 will debut in a Suns-inspired colorway and retail for $150. The model takes inspiration from classic Nike silhouettes like the Air Force 1 and Blazer with the phrase "future classic" aiding in the design of the sneaker. Details on the Book 1 nod to Devin's hometown of Grand Rapids, Michigan, his current home in Phoenix, and his family.

Jordan Brand Athletes With A Signature Sneaker

Spawning the sneaker world we currently live in, Michael Jordan’s dominant career on the court with his then-signature sneaker through Nike eventually morphed into its own entity, Jordan Brand, which now represents top athletes and celebrities. When it comes to the NBA, their roster is full of dominant players, though half of their signature models are with players near the tail end of their careers.

Chris Paul

Jordan CP3 XIII
Jordan CP3 XIII

Chris Paul originally signed with Jordan Brand’s parent company, Nike, back in his rookie season but eventually made the switch in 2006 that led to his own model, the Jordan CP3. At this point, we’ve reached the 13th iteration of the model, though they surprisingly have not been released to the public since its debut over a year ago. Now, you’ll spot the aging veteran in the Jordan CP3.XII, but once again the model has not had a colorway release for nearly 3 years.

Russell Westbrook

Jordan Why Not 0.6 Multi-Color
Jordan Why Not 0.6 Multi-Color

Another player on JBs roster that is past his prime, Russell Westbrook, can be spotted on the court rocking his Jordan Why Not .6, a series of sneakers that have been around since 2018. Even though it isn’t popular among sneakerheads, the model holds up well when used on the court.

Zion Williamson

Jordan Zion 3 Fresh Paint
Jordan Zion 3 Fresh Paint

Representing the future of Jordan Brand is a selection of young talent who are just making their presence in the NBA known. One athlete, Zion Williamson, burst onto the scene with his Jordan Zion 1 and quickly followed up with the Zion 2 silhouette and is now onto the Zion 3. Just like Paul George or Giannis, Zion lands in the realm of affordability as his model retails for a cool $140.

Luka Dončić

Jordan Luka 2 Safari
Jordan Luka 2 Safari

Another young talent who has just entered the signature sneaker space, Luka Dončić also gives fans an affordable option when it comes to performance basketball with his Jordan Luka 2 retailing for $130. Some of Jordan Brand's latest tech is embedded into the Luka 2, including a full-length Formula 23 foam, and IsoPlate in the midfoot, and Cushlon 3.0 foam.

Jayson Tatum

Jordan Tatum 1 Zoo
Jordan Tatum 1 Zoo

Also like Nike, 2023 will see another next-generation talent get his own signature silhouette, Jayson Tatum. Long spotted rocking PE colorways across various Jordan models, Tatum’s sneakers with JB are set to launch in April with the first colorway being the Jordan Tatum 1 Zoo. Like recent signees, his sneakers are set to retail for a mere $120. The silhouette will also be the lightest model offered by Jordan Brand and contain an uncaged Zoom Air unit in the forefoot while a ground-contact foam acts as an integrated traction pattern. For its upper, we see a lightweight, strong TPU frame reinforce the lightweight and breathable mesh. Expect a series of colorways to roll out throughout 2022 and beyond.

adidas Athletes With A Signature Sneaker

With the two previously mentioned brands dominating in terms of star power, adidas still holds a roster full of talent players that have their own model with the German sportswear giant. Notable stars like James Harden and Damian Lillard have been with adidas for years now, releasing some of the game's most technically-focused models though they don’t get much love outside of on-court action.

James Harden

adidas Harden Vol. 7 Orbit Grey
adidas Harden Vol. 7 Orbit Grey

Currently, Harden is up to his 7th iteration, the adidas Harden Vol. 7. Debuting the model to begin the 2022-2023 NBA season, he has since carried forth with this sneaker all the way to the start of 2023-2024 season. The puffy midfoot panel on the upper is inspired by outerwear while the internals feature a neoprene bootie for a secure lockdown. Below, the sole unit hides high-tech Lightstrike and JET BOOST for unrivaled cushioning.

Damian Lillard

adidas Dame 8 EXTPLY White Black
adidas Dame 8 EXTPLY White Black

Damian Lillard recently debuted the adidas Dame 8 EXTPLY, technically his 9th signature sneaker. For this latest iteration, Dame took design inspiration from his love of music while embedding Bounce Pro cushioning and an internal bootie for secure fit.

Trae Young

adidas Trae Young 3 Arctic Night
adidas Trae Young 3 Arctic Night

Also on adidas’ roster, we’ve got Trae Young who is currently on his third model with The Three Stripes. The adidas Trae Young 3 features a FUTURENATURAL upper with a composite foam midsole. This cushioning setup is encapsulated by a topography-inspired rubber. Other details include a TPU counter on the lateral side of the heel for extra support and a modified herringbone traction pattern on the outsole for maximum grip.

Donovan Mitchell

adidas D.O.N. Issue #5 Bright Cyan
adidas D.O.N. Issue #5 Bright Cyan

Donovan Mitchell, across his five signature sneakers with adidas, has taken inspiration from his personal life like many athletes do when it comes to its design and its colorway. For his latest model, the adidas D.O.N. Issue #5, the cushioning setup features Lightstrike as well as a unique rubber outsole containing an elevated traction pattern. Mesh and leather on the upper make the sneaker both durable and breathable.

Derrick Rose

adidas D Rose Son of Chi 2 Crystal White Bright Red
adidas D Rose Son of Chi 2 Crystal White Bright Red

One of the most promising talents in recent memory, Derrick Rose, unfortunately, has not been the same player he was before his tragic injury in 2011. Even still, his sneakers with adidas have continued to roll out year after year as the latest rendition with the adidas Son Of Chi 2. It appears that Rose' signature line is no longer seeing new releases as recent drops from adidas have been RestoMod (updated tech with the same external design) iterations of previous sneakers.

Anthony Edwards

Following a stellar 2022-2023 NBA season, Anthony Edwards is set to release his first signature sneaker with adidasthe adidas AE 1. No official tech specs have been revealed, though it's likely that the internals feature the latest in cushioning tech from adidas.

Under Armour Athletes With A Signature Sneaker

Steph Curry

Under Armour Curry 11 Future Curry
Under Armour Curry 11 Future Curry

Most don’t think of basketball when it comes to Under Armour as the brand is overshadowed by the likes of Nike, Jordan Brand, and adidas, but they still have one of the biggest athletes on the planet rocking their gear - Steph Curry. Recently, the 3-point wizard inked a lifetime extension that is set to pay him $1 billion while he stays the face of UA Basketball. This year, we reached the 11th iteration of the signature series, the Under Armour Curry 11. The newest model has just received its first colorway, dubbed Future Curry.

New Balance Athletes With A Signature Sneaker

Kawhi Leonard

As a brand that has primarily focused on running silhouettes over its 100-plus-year history, New Balance is catching up when it comes to performance basketball as it secured one of the biggest names in the sport, Kawhi Leonard.

So far, the “Fun Guy” has put out three iterations of his New Balance Kawhi after leaving Jordan Brand in 2018. Just like his personality and mindset, there's nothing too flashy to see in his signature series. According to NB designer Jon Grondin, “He wanted this familiar, retro vibe, wrapped around this high-performance shell. That was the blend he wanted.” The latest silhouette, the Kawhi 3, was removed from shelves shortly after launch due to QC issues. The Kawhi 4 is expected to debut in 2024.

Puma Athletes With A Signature Sneaker

LaMelo Ball

LaMelo Ball’s ascension to NBA stardom began at a young age alongside his two older brothers LiAngelo and Lonzo, though he is currently the only one of the three to earn a signature silhouette with a sneaker brand. His choice to part ways with his family’s Big Baller Brand was the smart one as Puma gave him one of the hottest silhouettes on the market in terms of performance basketball. Currently, the Puma MB.03 is making its debut on both the hardwood floor as well as retail shelves.

Scoot Henderson

Scoot Henderson is one of the few that can say they donned their own signature sneaker in their rookie NBA season. This is true thanks to Puma and the Puma Scoot 1. As of this writing, the sneaker has yet to be released to the public.

Anta Athletes With A Signature Sneaker

Chinese sportswear brands have made it a purpose to secure talent in the NBA recently, as is the case with Anta and their key signings of Klay Thompson, Gordon Hayward, and most recently scooping up Kyrie Irving after he left Nike.

Kyrie Irving

Kyrie Irving x Anta Shockwave Pro 5
Kyrie Irving x Anta Shockwave Pro 5

As of this writing, Kyrie Irving's own signature sneaker with Anta has not been revealed. Currently, he is curating colorways of the Anta Shockwave Pro 5 and sports them in NBA games. In the future, Irving will be able to sign players and bring collaborators to Anta himself.

Klay Thompson

Anta KT9 Black White
Anta KT9 Black White

Klay needs no introduction. As one-half of the “splash brothers,” he took a different route compared to Steph Curry as he was given massive creative liberty over at Anta. Currently, on the 9th iteration of the series, the model spares none when it comes to technical details and performance.

Gordon Hayward

Anta GH 4 Moonlight Grey
Anta GH 4 Moonlight Grey

Joining him at Anta is the Charlotte Hornets' very own Gordon Hayward. The no-frills NBA vet has been with the brand for 5 years now and is currently on his 4rd model, the GH4, which just like Klay makes technical details its focus. While not the flashiest models off the court, you’ll likely get buckets in any of the two Anta models currently co-signed by NBA athletes.

Li-Ning Athletes With A Signature Sneaker

The most prominent of the Chinese sportswear brands that have signed NBA talent, Li-Ning actually still holds a legend on their roster in Dwayne Wade who signed a lifetime deal with the brand in 2018. After his retirement, the brand scooped up various talents in the league and recently signed a friend and former teammate of Wade, Jimmy Butler.

Jimmy Butler

Unreleased Li-Ning JB2
Unreleased Li-Ning JB2

Butler left Jordan Brand in 2020 after both parties mutually agreed to cut the deal short 10 months before its original end date, sending sportswear brands into a frenzy. After some time, Li-Ning made an offer he could not refuse and finally debuted his very own model with the brand, aptly named the JB1. As the 2023-2024 NBA season kicks off, Butler has been spotted in the follow-up to this model.

CJ McCollum

Li-Ning CJ3
Li-Ning CJ3

Joining Butler on this Li-Ning roster is CJ McCollum, and just like Butler, keeps its naming convention simple - the Li-Ning CJ3. Unlike other major brands, Li-Ning sneakers tend to put technical details and on-court performance ahead of flashiness.

Miscellaneous Brands With Athletes That Have Signature Sneaker

Lou Williams (Peak Sports)

Peak Lou Williams Streetball Master
Peak Lou Williams Streetball Master

Founded back in 1989, Peak Sports Products has only recently made the jump overseas from China to the global market and secured Lou Williams on its basketball roster in 2015. Since then a wide range of silhouettes has hit the market. Following the trend of many Chinese sportswear brands, models typically don’t translate well off the hardwood floor, and as such, don’t garner the attention of many sneakerheads.

Aaron Gordon (361 Degrees)

361 Degrees AG4
361 Degrees AG4

Aaron Gordon of the Denver Nuggets also chose to go under the radar and sign with another Chinese sportswear brand, 361 Degrees, which has offered him a starring role as the face of their basketball division. On top of this, a full apparel line, support for his charities of choice, and a signature series of sneakers (starting with the AG1) have given him everything he needs to stay happy with a lesser-known label. Currently, the duo has released 4 sneakers, the most recent being the 361 Degrees x Aaron Gordon AG4 which made its debut in 2023.

Spencer Dinwiddie (K8IROS)

K8IROS 8.1
K8IROS 8.1

Spencer Dinwiddie took his own approach to signature sneakers as he chose to design and release them through his own brand K8IROS. His brand not only focuses heavily on tech-heavy sneaker designs but through charitable actions with his own “Dinwiddie Family Foundation.” When it comes to sneakers, the designs utilize the latest knit technology while offering high-performance action on the court. The K8IROS 8.1, the brand's latest offering, comes in the low-top form and a simple, yet, customizable design thanks to the aforementioned knit upper.

Langston Galloway (ETHICS)

ETHICS lgONE 
ETHICS lgONE 

Langston Galloway joins Dinwiddie in owning his own brand - ETHICS. The focus for the company is to, as their website states, “create a product that will go beyond just a creative design but put meaning behind the shoe and the one who wears it.” On top of this, the sneakers come constructed out of vegan materials and offer top-tier comfort and traction for the court. Releasing this year, the lgONE is just the beginning of Galloway’s vision of changing the narrative in basketball footwear.

Austin Reaves (Rigorer)

After taking an undrafted journey that eventually led him to becoming a Los Angeles Laker, Austin Reaves has now become one of a select few NBA players to receive his own signature sneaker. Signing with Chinese sportswear brand Rigorer in 2021, the label launched Reaves' Rigorer AR1 in the Summer of 2023.

While this is the complete list of signature sneakers from NBA players, the future will only give us more options in terms of on-court performance models. Looking ahead, De'Aaron Fox inked a deal with Curry Brand and there is plenty of young talent that will be making their debut in the coming years. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest happenings in sneakers, streetwear, and more.


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