361 Shoes

361 Degrees, founded in 2003 in China, initially made its mark as a running shoe manufacturer and has since broadened its scope to include various sports, notably entering the basketball footwear market. The brand's expansion into basketball was significantly bolstered by its partnership with NBA star Nikola Jokić, who signed a multi-year signature footwear and apparel endorsement deal. This collaboration marks a strategic move for 361 Degrees, enhancing its global presence in the athletic footwear sector.

In terms of footwear, 361 Degrees is known for its innovative designs and technological advancements. A prime example is the Big 3 Future High, worn by Jokić on the court. This shoe features a carbon fiber woven upper, full-length support plate, and advanced foam cushioning, exemplifying the brand's commitment to performance and comfort. The deal with Jokić includes the design of a signature performance basketball shoe, further cementing 361 Degrees' position in the competitive basketball shoe market.

Jokić's role as a global brand ambassador and his involvement in shoe design reflect 361 Degrees' focus on aligning with athletes who resonate with their brand philosophy of "One Degree Beyond," which signifies a commitment to going the extra mile in innovation and quality. The brand's effort to expand its reach beyond its established market in China is evident in its strategy to offer its products, including the anticipated Jokić signature line, to a wider global audience.

Overall, 361 Degrees continues to make significant strides in the athletic footwear industry, with its partnership with Nikola Jokić being a key part of its strategy to enhance its brand recognition and appeal in the global sports footwear market.

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