Shai Gilgeous-Alexander Release Dates

Shai Gilgeous-Alexander signed with Converse in 2020 and has been redefining what a signature athlete looks like. From tunnel fits to smooth buckets, SGA brought his signature flair to the Converse All Star BB Trilliant CX, launched in 2024. The sneaker blends on-court performance with bold, fashion-forward design, just like Shai himself. More than just a brand face, he’s the driving force behind Converse Basketball’s new era. In 2025, Shai's first signature sneaker, the Shai 001, debuted in the Butter colorway.

Shai Gilgeous-Alexander signed with Converse in 2020, stepping into a role that would allow him to blend performance, fashion, and cultural influence in a way few athletes ever have. Known for his calm demeanor and electrifying play, Shai quickly became the centerpiece of Converse Basketball's revival, representing a new generation of players who value substance and style. Whether pulling up for a smooth mid-range jumper or making headlines with his pre-game tunnel fits, SGA has proven that being a signature athlete is more than just stats—it's about vision, identity, and impact.

In 2024, Converse and Shai unveiled the All-Star BB Trilliant CX, a sleek performance model designed with his on-court fluidity and off-court edge in mind. The shoe fused Converse's heritage with modern design cues, featuring CX foam for next-gen cushioning and sharp angles that mirrored Shai's unpredictable game. As with everything SGA touches, the Trilliant wasn't just a sneaker but a statement. It set the tone for what fans and players could expect from Converse's reemergence in the performance basketball space: bold, expressive, and authentic.

That evolution continued in 2025 with the debut of Shai's first true signature sneaker, the Shai 001, introduced in the buttery yellow "Butter" colorway. The Shai 001 elevated his partnership with Converse from collaboration to authorship, giving him creative control and input on everything from tech specs to color stories. With each release, Shai isn't just wearing the brand—he's helping shape it, influencing how Converse shows up in basketball, fashion, and beyond. In an era where athletes are multi-hyphenates, Shai Gilgeous-Alexander stands out not just as a star, but as a storyteller—one sneaker at a time.

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