Although Ja Morant couldn’t make it through the NBA Playoffs, we’ve begun to receive more info on his upcoming third signature sneaker with Nike, the Nike Ja 3. Alongside the debut Max Volume colorway, Morant has plans for another vibrant colorway on his new sneaker, more specifically, a pair dubbed Hustle & Flow.
The mismatched silhouette comes split between a laser orange-based color on the right and a Grizzlies-friendly navy and light blue on the left. The ties to Memphis, the city Morant calls home during the NBA season, are strong thanks to the color palette, but the naming convention also is a direct homage to the city. Hustle & Flow is the same name as the 2005 film starring Terrence Howard, where he plays a hustler and pimp in the city of Memphis, struggling to turn his life around by pursuing a rap career.
