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Nike Will No Longer Create Adapt Sneakers

Nike Adapt BB With Companion App
Nike Adapt BB With Companion App

Nike has officially announced that it will no longer create new versions of its Adapt sneakers, marking the end of an era for the self-lacing technology that once captivated sneakerheads and the public. This decision was revealed in the FAQ section of Nike's website, where the brand also mentioned the discontinuation of the Nike Adapt App. While those with the app on their devices will still be able to use it, future phone operating system updates may eventually render the app non-functional.

Nike MAG Back To The Future (2016)
Nike MAG Back To The Future (2016)

The news brings a close to a fascinating chapter in Nike's history, which began in 1989 when Marty McFly, the beloved character from Back to the Future Part II, donned a pair of self-lacing Nike sneakers. This futuristic concept was brought to life in 2016 when Nike introduced the HyperAdapt 1.0, the first self-lacing sneaker available to the public. The HyperAdapt 1.0 was a groundbreaking innovation, showcasing Nike's commitment to merging technology with fashion.

Building on this momentum, Nike released an ultra-limited edition of the original Nike Mag, complete with self-lacing technology, as seen in the Back to the Future franchise. The Adapt series continued to evolve with two basketball models in the late 2010s and early 2020s and even featured the technology in the iconic Air Jordan 11.

The most successful release from the Adapt lineup was the Nike Adapt BB, a basketball sneaker launched in 2019 that allowed users to control the lacing and LED light colors through a companion app. This feature offered a new level of customization and convenience, making the Adapt BB a standout in modern footwear technology.

Despite the Adapt series' initial excitement and innovation, Nike's decision to halt production signals a shift in its strategy. As Nike tries to pivot to innovations, the legacy of the Adapt sneakers will remain a testament to the brand's ability to turn a 1980s vision of the future into reality. Self-lacing products may become more commonplace in the distant future, but today, Nike is closing this chapter in its storied history. Download the Sole Retriever mobile app for more updates on the latest happenings in the sneaker and streetwear world.


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