Chef-turned-rapper Action Bronson helped create one of the most sought-after New Balance collaborations of 2023 when the Boston-based brand tapped him to work on the New Balance 990v6. Following the launch of the original pair and a Lapis Lazuli colorway, Bronson moved on to the 1906R silhouette in three colorways and is about to launch two performance models, the Minimus Trail and FuelCell Rebel v4. After previewing the 990v6 Untitled, Action Bronson teases another colorway of the 990v6 in a lookbook for the apparel launching as part of his latest NB project.
Like the previous colorways of Action Bronson’s 990v6, the sneaker has a multi-color finish with the palette inspired by the Amazon rainforest, though on release day, Action changed the Amazoñia to Ainôzama. Vibrant pink hues take over the mesh base of the upper, while the overlays running along the toebox and back across the midfoot come in a deep blue. Minty green shades land along the leather eyelets surrounding the burgundy-red mesh tongue and tonal laces.
Branding details for New Balance remain on the midfoot and heel, with a custom Baklava New Balance-branded tongue tag taking on a grey and blue finish. These vibrant, colorful panels are tan details on the mudguard and heel overlay. The grey and cream foam midsole finishes the design with a tonal rubber outsole.
The Action Bronson x New Balance 990v6 Made in USA Ainôzama will release April 18, 2025, through Action Bronson's website. A wider release will take place April 24. Available in unisex sizing, the retail price is set at $220. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world
Images via Action Bronson
Image via Action Bronson
Image via Ariel Helwani
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
