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Shai 001 Release Dates
In 2025, Converse officially introduced the Shai 001, the first signature sneaker for NBA All-Star Shai Gilgeous-Alexander. Retailing for $130, the model debuted in the Butter colorway, a soft yellow tone that nods to Shai’s smooth game and effortless style. Designed closely with SGA, the Shai 001 blends performance-driven tech with bold, fashion-forward aesthetics. It marks a significant milestone for the player and the brand, solidifying Shai’s role in shaping Converse’s modern basketball identity.
In 2025, Converse officially introduced the Shai 001, the highly anticipated first signature sneaker for NBA All-Star Shai Gilgeous-Alexander. Priced at $130, the debut Butter colorway—a soft, creamy yellow—perfectly captured Shai’s smooth playing style and distinct fashion sense. As one of the league’s most dynamic guards and a tunnel style icon, Shai worked closely with Converse to ensure the sneaker reflected his on-court performance needs and off-court persona.
The Shai 001 features modern performance tech, including advanced cushioning, responsive support, and a sculpted midsole built to match Shai’s pace and precision. But it’s more than just a basketball shoe—it’s a canvas for self-expression. From the clean upper lines to subtle personal details embedded in the design, the sneaker channels Shai’s unique balance of confidence and calm. It also sets a new tone for Converse Basketball, proving the brand can evolve without abandoning its deep-rooted heritage.
This release marks a significant moment for Shai and Converse as a whole. In a crowded field of signature athletes, Gilgeous-Alexander brings a fresh, style-first energy that bridges the worlds of sport, culture, and design. With the Shai 001, he’s not just joining the ranks of players with a namesake sneaker—he’s rewriting what it means to be a signature athlete in the modern era.
