Reebok Basketball Signs Arkansas Commit Darius Acuff
Published
Reebok Basketball has officially added one of the nation's most electrifying young athletes to its roster. Today, the brand announced the signing of 18-year-old Darius Acuff, a McDonald’s All-American and FIBA U18 MVP, as its newest signee. Acuff will make his Reebok debut at the 2025 Iverson Classic, lacing up in the brand’s latest performance sneaker, the Reebok Engine A.
“I’m excited to be joining the Reebok Basketball family,” said Acuff. “Debuting at the iconic Iverson Classic is a dream come true.”
The Detroit native and Arkansas commit has become one of the most talked-about prospects in high school basketball, known for his explosiveness, playmaking, and relentless energy. That same drive caught the attention of the NBA legend and vice president of Reebok Basketball, Allen Iverson. “We’re proud to welcome Darius to the team,” said Iverson. “His energy, ambition, and drive for success is exactly what Reebok Basketball stands for.”
Acuff’s partnership comes during a major brand resurgence for Reebok in the performance basketball space, highlighted by the recent launch of the Reebok Engine A, the upcoming signature model for Angel Reese, and signings of stars like Dink Pate, Nate Ament, and DiJonai Carrington. Acuff will play a key role in promoting Reebok’s on-court innovations and its growing lineup of lifestyle products as part of his multi-year endorsement deal.
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Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
