Drew London
Drew oversees content at Sole Retriever and hates writing in the 3rd person soooo I'm going to stop. Spent a long time in LA leading The Hundreds Blog before moving back east to make Super Bowl commercials and stuff at the big agencies. Got bored of making toilet paper and sodie pop seem cool so now I'm doing what I really love: talking sneakers, streetwear, and everything in between. Email me at drew@soleretriever.com with scoops, story ideas, and size 13 heat.
All news
July 10, 2026
We Asked Brendan Dunne About the Nike Air Max 95 '7-Eleven' Market Post-Lawsuit
July 7, 2026
Exclusive: Knicks Star OG Anunoby Told Us How He Styles His Skechers
July 3, 2026
Hurry Up and Wait: The Pros and Cons of Sneaker Pre-Orders
July 1, 2026
Ggiata and adidas Take Over Family Style LA with Exclusive XLG 2.0 Drop
June 8, 2026
Chicken Soup for the Size 13 Sole: Letters from the Editor 006
May 14, 2026
SOLE CALIBER: Letters from the Editor 005
May 1, 2026
EXCLUSIVE: Trailblazing Snowboarder Barrett Christy on Having Nike ACG's Only Signature Sneakers Ever
April 17, 2026
NEO SOLE: Letters from the Editor 004
April 15, 2026
A Sneakerhead’s Guide to Spending Your Tax Refund
April 12, 2026
J. Cole Makes Chinese Basketball League Debut in Unreleased Signature Sneaker
April 4, 2026
Best Sneaker Easter Eggs Ever
April 3, 2026
SOLE SURVIVOR: Letters from the Editor 003
March 24, 2026
Think Different, Just Do It: Exploring Nike and Apple’s Long History of Partnerships
March 20, 2026
SOLE TRAIN: Letters from the Editor 002
March 10, 2026
After Losing Steph Curry, Will Kelsey Plum Be the Next Star to Leave Under Armour?
February 27, 2026
SOLE SEARCHING: Letter from the Editor 001
February 24, 2026
Zeb Powell Talks Favorite Sneakers and Possible Jordan Collab Before Red Bull Heavy Metal
February 23, 2026
Team USA Men's Ice Hockey Jerseys are Sold Out Everywhere
February 22, 2026
Steph Curry's Sneaker Free Agency Down to Three Contenders... and ANTA is One of Them
February 18, 2026
The Breakup is Getting Ugly: Under Armour Takes Curry Brand’s Instagram Followers
January 6, 2026
STAFF PICKS: Sneaker of the Year
December 12, 2025
How Bimma Williams Got Collabs Down to a Science
December 2, 2025
Marty Supreme's Sneaker Game Transcends Time and Space
November 26, 2025
REAL SNEAKERHEADS OF GENIUS: Boon Tan aka The Air Jordan Accountant
November 24, 2025
Is Travis Scott Leaving Nike for adidas?
November 19, 2025
Like Fine Wine: How Joe Freshgoods and New Balance Flipped the Script
October 31, 2025
TRICK OR TREAT: The Sweetest Sneakers for Halloween
October 28, 2025
Thieves Came Through Ceiling to Steal $50,000 in Sneakers from a Florida Mall
October 21, 2025
NBA Sneaker Power Rankings for the 2025-26 Season
October 10, 2025
SOLE MUSIC: Pharrell x adidas Jellyfish