Nike Is Retiring the .SWOOSH Website in a Final Blow to Beaverton’s Web3 Experiment

If you somehow still have some NFTs left in your sneaker collection, it’s time to get your digital collectibles off of Nike’s .SWOOSH site. After news of RTFKT’s sale broke last month, Nike made another step in the divestment from its Web3 experiment, shutting down the .SWOOSH website, transferring any future .SWOOSH releases to the SNKRS platform.

Announced in a new blog post, the .SWOOSH site will be retired on May 5, 2026, at which point Nike digital collectibles will have to be transferred to a different digital wallet. Nike used the .SWOOSH site to tie together digital and physical sneaker drops with tie-ins through digital platforms.

“When we launched .SWOOSH, our goal was simple: to explore what creativity, ownership, and community could look like in a new digital era of sport and culture,” Nike wrote. “…We’ve shared ideas and imagined what craftsmanship could mean in a digital future.”

However, this doesn’t mean .SWOOSH itself is gone. The label will still work with the gaming space, virtual worlds, and will likely have their hands in the upcoming One Piece x Nike collab coming in 2026. “As we look ahead, we want to continue to evolve how the gaming community and Nike exist in virtual worlds. As a part of those efforts, we will be transitioning away from the .SWOOSH platform in the coming months, with a focus on bringing our community closer to the SNKRS app.”

The change comes as Nike CEO Elliot Hill continues his push back into retail and in-person activations, while keeping the Nike brand strong throughout digital worlds in video games and more. To stay up on all the latest Nike news, download the Sole Retriever mobile app.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com