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While sneakerheads basically ignore any Air Jordan past the Air Jordan 14 (save for a handful of models after MJ’s run with the Chicago Bulls), Jordan Brand has continually introduced new numerical Jordans for performance basketball use. Looking through this lens, the last half-decade of Air Jordans has been a bit… lackluster. However, the recently introduced Air Jordan 40 finally hit all the points to be successful both on and off the court, with the debut The Classic colorway selling out instantly. Next up for the sneaker is a colorway that pays homage to where Air Jordans began.
Other Air Jordan 40s previewed thus far, including the Blue Suede and Dusty Rose colorways, have refrained from any overt branding for Nike and Jordan Brand, but this Air Jordan 1-inspired colorway adds in a detail that was first spotted on Chris Paul’s Elite Camp PE, a Nike Swoosh. Unlike CP3’s floral-coated logo, this AJ 40 uses a sail-shaded tumbled leather for its logo. The rest of the upper comes coated in a similar sail leather, accented by black details on the laces, stark white on the tongue, and pops of red on the Nike Air woven tongue label, directly pulled from the Jordan 1.
Another detail borrowed from MJ’s first signature sneaker is the Jordan Wings logo stamped on the medial side of the collar. The Nike Air text typically found on the heel is removed, leaving room for Air Jordan text on the back of the internal heel counter. Outside of the added references to the AJ 1, the Jordan 40 has quite a few details inspired by previous Air Jordan models, including the tongue (AJ 5), heel clip and eyelets (AJ 3), and the Jumpman on the toe of the sole unit (AJ 12). The model is complete with a black, sail, and red midsole and outsole combo that contains the full-length ZoomX foam and Zoom Strobel cushioning system.
The Air Jordan 40 GO will be released Holiday 2025 through Nike and select Jordan Brand retailers online and in-store. Available in men’s sizing, the retail price is set at $205. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Nike
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
