Swiss-based company On Running has added another top-tier name to its roster of brand ambassadors: Zendaya. The actress and fashion icon has inked a multi-year deal with On Running, aiming to drive meaningful conversations around movement and well-being, reimagine select product collections, and spearhead future creative campaigns, as reported by WWD.
On Running has been expanding its footprint in the performance market and has multiple big-name athletes under its banner, including Roger Federer. Adding Zendaya is a strategic move highlighting the brand's commitment to performance and cultural relevance.
When asked about her new role with On Running, Zendaya shared her genuine enthusiasm, stating, “It’s no secret that I’ve been a big fan of On for a long time. I’m always wearing them on set, or when I’m traveling, rehearsing or running around with my dog. So it’s a full-circle moment to make this partnership official.”
To mark the announcement, On Running released a new campaign featuring Zendaya adorned in their gear from head to toe. Central to this campaign is a short film titled *Dream Together*, which aims to illustrate how sport can connect people from diverse backgrounds. “I owe so much to the people around me for getting me to where I am, and this film recognizes and appreciates those who support and uplift us every day,” Zendaya explained. “This feeling of collaboration and inclusiveness shines through in what we’ve created.”
David Allemann, On’s co-founder, expressed his excitement about the partnership: "We’ve been massive admirers of Zendaya’s ability to inspire a generation and dream big. We can’t think of a better partner to help us grow, evolve and connect with people around the world than Zendaya. This film is the beginning of more stories to come, and we are eager to bring in new and distinctive voices alongside Zendaya to continue our mission to dream together.”
This collaboration between Zendaya and On Running is poised to bring fresh perspectives to the brand. As Zendaya steps into this new role, fans and followers can expect innovative product collections and creative campaigns that reflect her unique style and vision. With her influence and On Running's dedication to excellence, this partnership will elevate the brand and its community.
To stay updated on the latest from On Running and Zendaya, and the latest across the footwear industry, download the Sole Retriever mobile app.
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
