Asics' success in the sneaker world over the last two years is the perfect case study on how to turn your image around. The general public and most sneakerheads have long viewed the Japanese footwear brand as uncool. Still, timely collaborations, perfectly executed release strategies, and a little luck have resulted in the brand's recent bull run. Now, US retailer Sneaker Politics is teasing an exclusive SMU release of the Gel-Kayano 14.
Teased via the retailer's Instagram, the campaign for this exclusive Asics Gel-Kayano 14 is centered around the phrase "Just Say No," a clear homage to the old Nancy Reagan campaign centered around drugs in the '80s. In the newspaper in the photo, the article essentially boils down to how we, as sneakerheads, can say no to buying sneakers. Not blindly following the trends or hype around a particular model helps protect our styles and values, making us all more responsible sneaker consumers.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
