In early April, adidas unveiled its latest Web3 project, ALTS by adidas. The German-based sportswear brand has now announced a long-term partnership with tokenproof, the leader in tokengating solutions.
Expanding on the metaverse, adidas /// Studio (Three Stripe Studio) aims to expand its Web3 community by offering NFT holders early access to limited drops, the latest products, and more through a token-gated access point via the CONFIRMED app. This three-year partnership with industry leader tokenproof will usher in a new era for adidas. Together, both brands are incorporating secure authentication technology into the CONFIRMED app, allowing ALTS by adidas NFT holders to secure access to purchase collaborations and exclusive products.
Using top-of-the-line authentication methods, millions of adidas CONFIRMED users in more than countries can now seamlessly and securely connect their wallets using tokenproof, which verifies if a person has any ALTS x adidas tokens. Those who do are rewarded with exclusive perks that will continue to evolve. The inaugural drop saw the release of two limited products designed in collaboration with the Bored Ape Yacht Club, gmoney, and Pixel Vault PUNKS Comic.
As mentioned above, this integration is part of the latest phase of the ALTS by adidas experience. A live event was held this week at NFT.NYC, where members of the ALTS by adidas community who visited the adidas Flagship Store on 5th Ave received a 20 percent off discount within the tokenproof app. To partake in this event, community members had to tap their “offers” tab within the app and show their QR code at checkout. The promotional coupon has a one-week redemption period, available to use at any official adidas stores in the US.
The tokenproof x adidas partnership is just starting, and we are already seeing great things from both brands in the Web3 space. As time progresses, we expect to see the two continue to evolve their practices to bring unique and exclusive releases to the metaverse for many years.
To stay updated on the tokenproof x adidas partnership and all that it entails for web3, keep it locked to our Twitter and the Sole Retriever mobile app to stay updated.
Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
