Reebok Signs Grammy-Winning Colombian Pop Star Karol G to Endorsement Deal
PublishedQuick Facts
- Reebok announced a new partnership with Karol G this week, adding the international pop sensation to the brand’s roster of athletes and influencers
- “I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment,” Karol G said
- Karol G debuted her Reebok partnership as the star of the new “Born Classic. Worn for Life.” campaign, and is currently working on a collection of her first custom curated footwear and clothing set to launch in the near future
Colombian musician Karol G is storming into the new year in style. The Grammy-winning singer is set to headline the last night of the Coachella Music Festival this spring, and when she takes the stage in the SoCal desert, she’ll likely be doing so in a pair of Reebok sneakers. Reebok announced a new partnership with Karol G this week, adding the international pop sensation to the brand’s roster of athletes and influencers.
“I’m so excited to join the Reebok family. I’ve been wearing Reeboks for as long as I can remember, so becoming a Global Brand Ambassador feels like a full-circle moment,” Karol G said. “Reebok Classics have a rich foundation and heritage in style, which is really important to me when it comes to fashion, and I love that I’ll get to be part of the brand’s story and show the world how I take Reebok with me wherever I go.”
Reebok has made a big pop culture push in recent years, including Angel Reese taking over the basketball side of things alongside brand directors Shaq and Allen Iverson, and Bryson DeChambeau adding energy to Reebok’s golf initiatives. When it comes to streetwear, Reebok brought back Ice Cream’s iconic Boardflip. The sneaker game is more saturated than ever before, but Reebok is still finding ways to stand out amongst the crowd.
Karol G debuted her Reebok partnership as the star of the new “Born Classic. Worn for Life.” campaign, and is currently working on a collection of her first custom curated footwear and clothing set to launch in the near future. For all the latest celebrity sneaker endorsement news, download the Sole Retriever mobile app.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
