NFL superstar Patrick Mahomes and adidas have signed six Texas Tech University student-athletes to be part of Team Mahomes. The announcement coincides with the recently forged 10-year partnership between adidas and Texas Tech and highlights the brand’s dedication to supporting college athletes while furthering Mahomes’ legacy at his alma mater.
A Game-Changing Partnership
The new Team Mahomes members—Micah Hudson (football), NiJaree Canady (softball), Jasmine Shavers (basketball), Matthew Comegys (golf), Sam Courtwright (soccer), and TJ Pompey (baseball)—are all standout athletes in their respective sports. Handpicked by Mahomes and adidas, these athletes are not only talented on the field but also embody the drive, determination, and leadership that are synonymous with Mahomes’ brand.
The announcement was even more special with a surprise visit by Mahomes himself to Texas Tech’s campus, where he welcomed the athletes and presented them with customized Mahomes-branded gear. This symbolic gesture marks the beginning of their journey under the Team Mahomes banner, where they will participate in various brand marketing campaigns for adidas, including promotions tied to Mahomes’ signature footwear and apparel line.
Building a Legacy
As a proud Red Raider alumnus, Mahomes’ involvement in this initiative goes beyond simply attaching his name to a project. “The energy around this partnership has been incredible, and this announcement shows just how important this is to me, adidas, and Texas Tech,” said Mahomes. “We’ve got a lot of great stuff coming up for the Red Raiders – stay tuned for more.”
In addition to the NIL deals, Mahomes surprised the Red Raiders football team by revealing their new uniforms, set to debut later this fall.
A New Era for Texas Tech Athletics
Chris McGuire, adidas’ Vice President of Sports Marketing, emphasized the significance of this partnership. “Our belief is that long-term equity in sport starts with investment, which is why we’re proud to have worked with Patrick in welcoming such an incredible group of student-athletes to the three stripes family,” McGuire said. This initiative positions Texas Tech Athletics at the forefront of NIL opportunities while creating a model for other universities to follow.
Further strengthening his ties to Texas Tech, Mahomes also made a substantial financial contribution to the school’s athletics department, supporting the $240 million South End Zone and Dustin R. Womble Football Center project—the largest facility investment in Texas Tech’s history.
The Broader Impact
The creation of Team Mahomes goes beyond just these six athletes. Texas Tech’s athletic director, Kirby Hocutt, praised the initiative, saying, “In this era of sports, there aren’t many generational athletes like Patrick Mahomes who promote their alma mater so proudly and give back in such a meaningful manner.” With all eligible Texas Tech student-athletes having access to the adidas NIL Ambassador Network, this partnership opens doors for athletes across various sports to leverage their name, image, and likeness in meaningful ways.
What’s Next for Team Mahomes?
As the inaugural members of Team Mahomes prepare to represent both Texas Tech and the Mahomes brand, the spotlight on the Red Raiders continues to grow. From brand campaigns to game-day uniforms, this partnership will leave a lasting impact on college sports and inspire future athletes to chase greatness with the support of industry-leading brands like adidas.
Patrick Mahomes’ influence, both on and off the field, is undeniable, and this latest chapter in his career shows how he’s using his platform to empower the next generation of athletes at the place where his journey began—Texas Tech. With Team Mahomes officially in action, the future looks bright for the Red Raiders and beyond. Keep it locked to the Sole Retriever mobile app to stay updated on the latest NIL deals, releases, raffles, news, and more in the sneaker and streetwear world.
Images via adidas
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com
