FILA has taken a bold step into the future by introducing FILA+, a new line that reimagines the brand's rich heritage in sports fashion through a contemporary lens. Marking this significant venture, Lev Tanju, the visionary behind the acclaimed skatewear brand Palace, has been appointed the Creative Director of FILA+.
Deeply rooted in London's dynamic skate culture, Tanju has significantly impacted streetwear since Palace's inception in 2009. Renowned for his innovative collaborations with various brands and artists, Lev's talent extends beyond the skating world, demonstrating his unique ability to resonate with diverse audiences. His appointment as the Creative Director of FILA+ is a strategic move by FILA to harness his knack for blending different cultural influences.
The FILA+ line is a modern reinterpretation of classic sportswear, showcasing a variety of apparel and accessories that fuse high-quality materials with contemporary design elements. The collection draws from FILA’s extensive archives, offering a fresh perspective on timeless silhouettes, seamlessly blending craftsmanship and authenticity to suit everyday style.
The debut of the FILA+ collection under Lev's creative direction is a promising start to a new era of creativity and collaboration. Reflecting on his role, Lev shared his enthusiasm for FILA's storied legacy, “FILA has such a rich and amazing history spanning over a hundred years. I was blown away by how vast the archive was, and loved all of it. The story of Pierluigi Rolando, his drive towards innovation and his groundbreaking advancements really inspired me. I was also fond of the whole Italian FILA team: they are extremely genuine and like a family.”
Central to the FILA+ identity is the iconic F-Box logo, now reimagined to feature vibrant new colors that pay homage to the Italian flag. This redesign symbolizes a blend of FILA’s deep-rooted Italian heritage with a modern twist, embodying Lev's vision for the brand to resonate with the ethos of Italian style.
The launch of FILA+ marks a pivotal moment for FILA as the brand continues to push the boundaries of sportswear. Todd Klein, Global Brand President of FILA, expressed his excitement about Lev's appointment, stating, “We are thrilled to welcome Lev as the Creative Director of FILA+. His forward-thinking approach is aligned with our mission to innovate while honoring FILA’s legacy as a premium sports brand. This partnership emphasizes FILA’s ongoing ambition to be a leader in the sportswear Industry and our dedication to engaging a new base of loyal consumers.”
The first FILA+ collection will hit retail shelves later in the year, with a public unveiling taking place in June 2024. For more updates on FILA+ and what’s to come from the Lev Tanju-helmed label, download the Sole Retriever mobile app.
