Joseph Robinson’s (Joe Freshgoods) relationship with New Balance has been the definition of symbiotic. The Chicago native has grown into a household name in fashion and footwear by collaborating with the Boston-based label over the last half-decade. At the same time, NB has entered a new category in the eyes of sneakerheads and fashion enthusiasts, mainly due to Joe opening the door to a new culture at New Balance.
After celebrating five years of partnership with the Aged Well 992 and teasing us with his upcoming sneaker model, Joe has teased a collaborative project between New Balance and his Every Now and Then storefront.
Opened in 2022 as a creative hub and retail location for Joe, his team, and others in his orbit, Every Now and Then has played host to releases from JFG and is now an authorized retailer of NB products. The store’s physical retail location closed in March, but Joe announced that the company would collaborate with New Balance. A block party will celebrate this new project in Chicago on Saturday, June 7.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
