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Joseph Robinson’s (Joe Freshgoods) relationship with New Balance has been the definition of symbiotic. The Chicago native has grown into a household name in fashion and footwear by collaborating with the Boston-based label over the last half-decade. At the same time, NB has entered a new category in the eyes of sneakerheads and fashion enthusiasts, mainly due to Joe opening the door to a new culture at New Balance.
After celebrating five years of partnership with the Aged Well 992 and teasing us with his upcoming sneaker model, Joe has teased a collaborative project between New Balance and his Every Now and Then storefront.
Opened in 2022 as a creative hub and retail location for Joe, his team, and others in his orbit, Every Now and Then has played host to releases from JFG and is now an authorized retailer of NB products. The store’s physical retail location closed in March, but Joe announced that the company would collaborate with New Balance. A block party will celebrate this new project in Chicago on Saturday, June 7.
As for exactly what the collaboration between Every Now and Then and New Balance entails, the video showcases a green New Balance 992 Made in USA in the background, which leans into the color palette used by ENAT. Joe has also been spotted wearing a green colorway of the New Balance Fresh Foam RCVRY Slide, and the video has CAD renderings of the slip-on in the background.
Following this, official images of the 992 appeared online. A cream color palette is applied to the knit mesh base and suede paneling on the toebox and midfoot, while Every Now and Then's signature green is placed on the pigskin suede mudguard, eyestays, and heel. 992 branding on the tongue features an American flag design, while the insole contains a custom graphic for Joe's retail storefront.
The Every Now and Then x New Balance 992 Made in USA was originally slated to release in 2025. However, after a delay, Joe Freshgoods has announced that the pair will drop in July 2026.
An early release will take place July 11, 2026 via Every Now and Then, located at 1843 W. Chicago Ave. To enter the release, you must bring school supplies for donation. Check here for full details on the early release.
An online release via Every Now and Then took place on July 13. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via New Balance
Images via Every Now and Then/Joe Freshgoods
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
