Quick Facts
- adidas is returning to its roots, giving the brands that are influencing street-level fashion culture a turn to design their own Superstars
- The latest streetwear brand to announce an adidas collaboration is Los Angeles label Menace
- Expect the pair to hit shelves on October 18 at a special pop-up
- An online release will take place on October 21
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The Three Stripes is going back to the street level. After establishing itself as a force in the streetwear world in the 1980s by embracing Run DMC’s shell-toe obsession, adidas is returning to those roots, giving the brands that are influencing street-level fashion culture a turn to design their own Superstars.
The latest streetwear brand to announce an adidas collaboration is Los Angeles label Menace. In an Instagram post announcing the partnership as a celebration of 12 years in business for the brand, Menace owner, Steven Menace, gave a very quick preview of the shoes, showing us the back of a pair of Superstars with a Menace “M” logo in a Yankees-style font on the right shoe and a Trefoil on the left. The heel counters are navy blue, the sockliner is pink, and the upper of the shoe is a cream suede with some sort of curved line design by the heel. A detailed look at the sneakers reveals the intricately designed suede upper featuring woven Three Stripes and golden Menace branding.
So far this year, adidas has teamed up with a handful of up-and-coming and lesser-known streetwear brands, tapping into the vibes that are actually moving the needle in youth fashion. In addition to Menace, the Three Stripes will partner with Hellstar and Sp5der on more Superstars, with another collab on the way from Dios. As to whether piggybacking on hot brands can bring some heat back to the Superstar…well, that’s yet to be seen.
The Menace x adidas Superstar Heirloom will be released in-store at a special pop-up event on October 18 in Los Angeles. A wider release via adidas Confirmed and Menace's website takes place on the 21st. For all the latest news and info on upcoming streetwear collab shoes, make sure to download the Sole Retriever mobile app.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
