In a strategic move designed to bolster its sports-centric presence, Reebok announced the signing of boxing prodigy Shakur Stevenson on November 2. This comes after the recent additions of sports legends Shaquille O’Neal and Allen Iverson, both leading the brand’s charge into the basketball world.
Reebok's partnership with Stevenson, who hails from Newark, New Jersey, aligns with the brand’s foundational ties to combat sports. The union embodies a meeting of two fierce competitors, each striving for pinnacle status in their respective arenas. While the brand has not explicitly signaled a foray back into the world of boxing, it's evident that Reebok is laying the groundwork for potentially more significant moves within global sports communities in the near future. Shakur Stevenson's journey is marked by grit, determination, and an innate passion for boxing.
Inspired by his grandfather, former gold medalist and world champion Andre Ward, Stevenson began boxing at the early age of five. By 14, he was already an amateur champion. His insatiable drive led him to the 2016 games, where a silver medal elated and further ignited his ambition. Stevenson’s record has been impeccable ever since turning pro in 2017. With a trajectory towards becoming a three-division world champion, Stevenson has twenty consecutive wins, including ten by knockout, which speaks volumes of his prowess in the ring.
Growing up, Stevenson's fondness for Reebok, particularly icons like Shaq, was evident. Incidentally, Shakur and Shaq share their roots in Newark, endearingly termed “Brick City." Starting this month, Reebok and Stevenson are set to fuel anticipation for the latter's title fight on November 16 in Las Vegas. This collaboration aims not just at building momentum for the fight but also elevating Reebok's lifestyle and performance narratives.
Shakur's dedicated fans and the boxing community can look forward to an exclusive Reebok boxing boot tailored just for him. This special version of the Reebok Boxing Boot High, a favorite among iconic fighters since the 2000s, boasts features like a breathable mesh upper, a microsuede toe cap, and a unique "SS" logo, among others. Moreover, the partnership promises more than just performance gear. "Move Like Shakur," a curated product collection on Reebok's website, will showcase Stevenson's top picks spanning footwear, apparel, and accessories.
Going forward, we should expect to see Shakur take part in various campaigns for Reebok and take the ring sporting Reebok-branded gear and apparel. Keep it locked to the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Reebok
