Puma Takes 500 Million Euro Bridge Loan as Rumors Swirl the Company is For Sale

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Quick Facts

  • Puma has announced it secured a 500 million Euro bridge loan
  • Rumors have been swirling that the company is for sale, with adidas, Li-Ning, ANTA, Asics, and others among those said to be interested
  • Nothing is confirmed regarding the sale of the company, but taking a bridge loan is a sign of trouble
Puma takes 500 million Euro bridge loan

Puma has had a rough go at it as of late. The German sportswear brand announced that sales decreased 10.4% in Q3 2025, with inventory climbing to over €2.1 billion. The stock market didn’t take too kindly to this as their stock plummeted and took a 30% hit following this announcement at the end of October. Now, with rumors still swirling about a potential sale of the company, Puma has announced it has taken a €500 million bridge loan to help keep them afloat.

In the announcement, Markus Neubrand, Chief Financial Officer of PUMA SE said, “Even though our existing Revolving Credit Line and the promissory notes are staying continuously available, today’s announcement will add more financial flexibility as we are working to finalize our long-term funding structure. The fact that Bank partners have further increased their exposure and business, underscores the confidence in our future business model and strategic direction.”

A bridge loan is typically taken when a business is in desperate need for immediate cash, which they use to “bridge the gap” until more funds arrive. While yes, securing a loan does show that their business strategy is promising in the eyes of the lender, many are speculating that a rival company is in the midst of buying Puma. In September, rumors that adidas was set to purchase Puma and merge the two companies emerged, causing Puma’s stock to jump. Other companies potentially rumored to be interested in Puma include Authentic Brands Group (which owns Reebok), ANTA, Li-Ning, and Asics.

As of now, these potential acquisitions are merely rumors. What is fact is that Puma needed the €500 million bridge loan to continue to operate the company in these trying times. The brand is still expected to operate at a loss in fiscal year 2025.


Puma

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts, catching the latest movies, and trying new food. Email: nick@soleretriever.com