SNKRS Code Will Add Passwords to Select Nike Sneaker Releases

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Quick Facts

  • Nike introduced a new release method called SNKRS Code
  • Essentially it is a password-protected release method
  • Passcodes can take many different forms, including trivia questions, embedded in social posts, and more
  • So far, Nike hasn't used SNKRS Code yet
  • With Art Basel taking place this week, will we see Nike use the new drop method?
SNKRS Code
SNKRS Code

Entering for drops on the Nike SNKRS app can seem like a futile effort, and trust us, we’re also having difficulty hitting on high-demand sneakers. Many SNKRS launches are open for a short window and garner millions of competing raffle entries, but Nike employs other unique methods for select launches to make things a bit more fair. While we were introduced to SNKRS Reserve a few months ago, which allows you to pre-order a sneaker ahead of its release, Nike just dropped some info on a new method dubbed SNKRS Code.

What is SNKRS Code?

SNKRS Code is a new release method from Nike for drops on the SNKRS app. In order to access a SNKRS Code drop, you’ll need to discover a secret password or code. These passwords can be found via trivia questions, special phrases, or other creative formats. They’ll be found on Nike platforms, partner channels, or even hidden on a pair of sneakers.

Nike also notes that clues can be hidden anywhere, with each SNKRS Code experience uniquely designed to reflect the story of the sneaker it represents. So far, Nike hasn’t used the Code method for a drop. It’s also important to note that not all SNKRS Code drops will be exclusively released through this method. Nike may drop a sneaker early via a SNKRS Code, but later release it in standard fashion.

The TL;DR is that Nike will begin dropping select sneakers via password-protected drops. It’s a good idea in theory, but like all of these methods, the exclusivity only goes so far. Sleuths who figure out the passcode will inevitably post it online, leading to others entering these releases who didn’t put in the work. Another thing… the code could very easily be leaked ahead of the drop if Nike is not careful.

It’s interesting timing for Nike to introduce this method to the public as Art Basel takes place in Miami this week. That means there’s going to be plenty of exclusive drops from brands across the industry, including Jordan Brand’s upcoming collab with SoleFly on the Jordan 3. Could there be a SNKRS Code for the University of Miami-themed sneaker embedded into a painting on display during Art Week? Maybe, but we’ll have to wait and see what happens.

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Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com