The "Just Do It" Collection is set to return in 2023.
Whether you're a fan of Nike or not, there's no doubt that the Beaverton-based brand's "Just Do It" manta is one of the most iconic slogans in history. Coined by the advertising agency Wieden+Kennedy back in 1988, it is still a household phrase even after over three decades. Simple yet motivational at the same time, this motto acts as the inspiration behind the sportswear giant's latest sneaker, the aptly-named Nike Air Force 1 Low "Just Do It."
Arriving in a summit white color scheme, this Air Force 1 is crafted predominantly in smooth leather throughout. Along the toebox and side panels you'll find an array of playful graphics including waves and flowers, and the heel is decked out in soft sanddrift suede that offers a subtle yet striking contrast, both in terms of aesthetics and materials. A fiery red Swoosh glides through the sides with speed lines around the back to represent it shooting right past you, and the tongue is decorated with "Just Do It," "Leap High," and "2023" text, with the latter nodding to the year of release which we'll get more onto later. Down below you'll find a comfortable Air midsole, and this is lined with a see-through rubber outsole which adds more depth to the overall design.
Releasing sometime in Spring 2023, the Nike Air Force 1 Low Just Do It will be available in men's sizes at Nike, the SNKRS app, and select retailers online and in-store, with a retail price of $150. Let us know what you think of this special edition sneaker, and make sure that you keep it locked on our Twitter and the Mobile App for your best chance to cop! For a full breakdown on the Nike Air Force 1 as a whole, its history, and more, check out our Nike Air Force 1 Buyers Guide!
Nike Air Force 1 Low Just Do It "Leap High"
Images via Nike