Luka Doncic’s Takedown Sneaker, The Jordan Luka .77, Debuts Summer 2025

Published January 2, 2025 at 5:58 PM

Since joining Jordan Brand in December 2019, Luka Doncic has been a primary focus for the label. He quickly joined the elite group of NBA superstars who could call themselves a signature athlete under Michael Jordan’s wing at Nike when he launched the Jordan Luka 1 in September 2022. Since then, we’ve seen a second and third signature model under the Luka line and the Slovenian signing a six-year extension to stay with Jordan Brand. Now, Sole Retriever can confirm that alongside the upcoming Luka 4, Doncic will get a takedown sneaker dubbed the Luka .77

Originally expected to be a lifestyle sneaker, this takedown model is inspired by Doncic's upbringing playing outdoor basketball. With this in mind, Jordan Brand designed it with outdoor play in mind, giving it a more durable rubber outsole and a grippy traction pattern to withstand asphalt courts. Inside, the sneaker comes with dual-density foam, and the heel features seven cutouts for plush landings.

Its upper contains a high-abrasion mesh for breathability and takes on a design somewhat similar to the Luka 4. Jordan Brand also brought over the IsoPlate technology from the signature Luka model to this takedown sneaker, helping provide stability and balance.

Following this initial announcement from Sole Retriever, Jordan Brand officially debuted the sneaker in mid-March 2025.

The Jordan Luka .77 will debut in Summer 2025 through Nike and select Jordan Brand retailers, with colorways such as White Gym Red Black and Football Grey offered. More colors will follow in Fall 2025, including University Blue, Bright Mango Black, and White Black Fire Red. The pair will be offered in men’s and GS sizing, with the adult pairs retailing for $100 and kids at $80. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.