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Luka Doncic Signs Six-Year Extension With Jordan Brand

Luka Doncic has already proved his dominance in the footwear industry as his signature sneakers with Jordan Brand are among the best sneakers to ball in. And now, following the debut of his second sneaker, the Jordan Luka 2, Doncic has inked a monumental six-year extension with the Jordan Brand.

Since his entrance into the NBA, Doncic has been turning heads with his impeccable gameplay, breaking records, and delivering outstanding performances one after the other. His partnership with Jordan Brand started in December 2019 and has expanded to include two signature sneakers — the Jordan Luka 1 and Jordan Luka 2.

This new six-year agreement not only testifies to Doncic's rising stock in the NBA but also reaffirms Jordan Brand's commitment to nurturing and collaborating with top-tier talent. With this extension, fans can look forward to more signature sneakers and innovative campaigns. As part of this deal, the duo has three primary goals: Building deeper connections with consumers, committing to purpose-driven work and social impact, and embracing technology and innovation through Luk.AI.

We’ll have to see how these goals play out and the expansion of the Jordan Luka footwear line over the next six years. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.


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