GET FAMILIAR: Limosine
You’ve seen the shoes, but do you know the brand?
Footballs have laces. Shoes have laces. Duh. The Limosine x Nike SB Dunk drops next week, and the pigskin-inspired pair is already a conversation starter. But before you find out if you hit your local raffle or have a chance to enter on the SNKRS App, we figured you could probably use a little more context about the NYC skate company, y’know, so you have some answers about the shoes when you’re tailgate buddies ask to play catch with your new Dunks.
What’s Up with Limosine?
Limosine launched at the end of 2021 with an advertisement in the magazine Skate Jawn, founded by New York skaters Cyrus Bennett and Max Palmer, LA Ripper Aaron Loreth, and filmer Logan Lara. Limosine emerged from the ashes of the now-defunct skate brand Call Me (917), the brainchild of since-retired pro skater Alex Olson. When (917) hit the dust, a significant portion of the team and a few new faces reconvened under the Limosine umbrella, dropping an introductory video called “Paymaster” in January 2022.
“It’s cool because we’re all friends and we’re able to do what we want and that’s why we’re doing it, so we can do what we want to do exactly how we want to do it,” Bennett told Living Proof radio a month before the brand launched. “It’s kind of the next step, and I’m really thankful to have friends that I want to do this with.”
Limo boards and clothes hit skate shops around the US and Europe the same month “Paymaster” dropped, and started selling fast. In an anonymous survey of skate shop owners from skate website Quartersnacks published in April, Limosine was listed third behind Anti-Hero and Baker as shops’ best-selling board brands. Limo’s aesthetic fits squarely in the Y2K revival, leaning on hand-drawn graphics and logo-heavy designs that would fit just as well at a skateshop in 2005 as they do in 2025.
What Other Collaborations Has Limosine Done?
None.
Limosine’s board and clothing drops sell through at skate shops just fine on their own merit, and they’re still building a visual language of their own, so they haven’t had much reason to collaborate with other brands in the first few years of existence.
The Nike SB Dunk collab makes plenty of sense to pop Limo’s cherry, though, seeing as Limosine founders Cyrus Bennett and Max Palmer are both on the Nike SB team, along with team riders Karim Callender, Hugo Boserup, and Noah Mahieu. Skate videos aren’t quite black and white, and sponsorships and friendships tend to overlap, so you can see plenty of the Limosine team in Stussy skate content thanks to connections with Lara, Bennett, Loreth, and Boserup, plus Nike SB and Supreme videos from the past decade thanks to plenty of concurrent sponsorships and a friend group that includes prolific NYC skate filmer Johnny Wilson. Wilson’s latest video, Johnny’s Spitfire Video, features footage from Callender, Palmer, and Bennett, along with Nike skaters Antonio Durao and Andrew Wilson, and plenty of clips in the Limosine Dunks.
If anyone in the skate world was going to get a Dunk collab, the NYC-based brand with a bunch of SB riders that’s flying off skate shop shelves is a pretty easy no-brainer. As for the shoe itself? Well, we don’t know much other than the obvious. Footballs have laces. Shoes have laces. Just like the Limosine Dunks, you can find Limosine skateboards and clothing at your local independent skate shop.
Who Skates for Limosine?
Watch some skate videos, it’s good for you.
At this very moment, he might have the best kickflip in the world.
Max Palmer
The artist formerly known as Loose Trucks Max, because, well, you’ll see.
Aaron Loreth
A double threat in the office and on the board, Aaron runs office production for Limo and skate brand Hockey. He also rips. He’s also super tall.
Karim Callender
From Queens, still lives in NYC, crushing everything in sight. Finally getting the love he deserves.
Hugo Boserup
Every skate team has to have a token transition skater who is better than everyone else at skating ramps. Hugo is great at skating ramps.
Nelly Morville
Nelly does the best nollie back tails. She’s sponsored by Vans so you won’t see her with football feet.
Genesis Evans
Style for miles, on and off the board.
Noah Mahieu
The kid is from France. Great skaters out there.
Enzo Kurmaske
The future is in your face, can you see it?
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. zach.h@soleretriever.com
