Concepts and New Balance have a Tan and Burgundy 990v4 Collab On the Way

Concepts has always been one of the sneaker industry’s best boutique collaborators. After decades in the game, the Boston-based retailer has expanded its retail footprint to NYC and Dubai. Still, when they team up with brands like Nike SB, adidas, Puma, and more, Concepts takes the classic route, bringing local themes to a global audience, most notably with its Nike SB Dunk Lobster collection.

A New Concept from Concepts

On its latest collab pair with New Balance, Concepts is bringing a clean mix of hairy suede to a 990v4. Seen in one quick image from the industry’s favorite photographer, AD Sneaks, the picture has since been deleted, but Arab Lincoln posted more in-hand looks shortly after this article was published.

From what we could see from the leaked preview image, the 990v4 Made in USA pair features a greyish off-white mesh with a wavy zig-zag pattern, and layers of brown, tan, and burgundy suede across the upper. The toe, lace, and main side panel are all soft tan, the backing support panels add dark perforated brown, and the heel panel adds a plush, luxurious burgundy shade. Finally, an olive green shade brings it all together on the side panel logo, heel tab, and midsole accents.

Concepts x New Balance 990v4 Made in USA Release Details

We don’t have a release date or retail price for the upcoming collab yet, but we’ll let you know as soon as we learn more. To keep up with all the latest New Balance collab news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com