No doubt the first of many.
At the end of last month, Elon Musk successfully acquired Twitter for a cool $44 billion (yes, billion with a b). The South African business magnate expressed interest in making the social media platform a space for free speech, and as soon as he took over, he set out to lay off 50% of the company's workforce and he also introduced a questionable new way to get verified, which very quickly backfired. Brands like Dyson and General Motors have condemned Musk's controversial vision, subsequently leaving Twitter altogether, and now, Balenciaga has become the first major fashion brand to jump ship as well.
Known for its Lays collaborations and Destroyed Stan Smiths, the Parisian fashion house has become more popular than ever thanks to Demna Gvasalia's direction. While the brand hasn't commented on why exactly it decided to delete its account, it officially confirmed that it has done so. Musk's vision of free speech has led to a massive increase in hate speech and racist language over the past few weeks, according to a report by the Center for Countering Digital Hate. This has caused many companies, such as Mondelez, to pull ad spend on the platform as they don't want to be associated with any of this inflammatory content.
Earlier this year, Balenciaga cut ties with Kanye West over anti semitic comments that he made, so this move shouldn't come as too much of a surprise. More fashion brands are set to follow in its footsteps very soon, so make sure you keep it locked on our own Twitter and download our official Mobile App to find out everything that you need to know.