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De’Aaron Fox is joining an exclusive list of NBA athletes with their signature sneaker model. Not only is he joining this small list, but he is also making history as the first athlete part of Curry Brand (not named Steph Curry) to get their sneaker, the Curry Fox 1. While De’Aaron has been spotted wearing a handful of colors in the lead-up to its debut in December, Under Armour has announced the first retail-ready colorway.
Titled Happy Fox Day, the inaugural colorway of the Fox 1 takes on a vibrant blue shade across its mesh, TPU, and leather upper. Contrasting orange shades appear on a Curry-branded tab on the tip of the toe and along the “fox strap” lockdown strap across the forefoot. This strap features intricate floral detailing in a tonal orange shade, with the tip getting a metallic gold finish.
Fox’s logo matches this gold hue atop the tongue tag, surrounded by faux fur in a tonal blue shade. Back on the heel sits more orange floral details, identical to the one on the strap. A UA Flow midsole is in the same blue as the upper, paired with a matching UA Flow outsole.
“Creating the Fox 1 alongside the Curry Brand team has been an incredible experience and a real dream come true,” said De’Aaron Fox. “Together we created a sneaker that not only performs at the highest level on the court but truly feels authentic to me in its design and every detail. From the fox tail on the strap to the sleek silhouette to the colorful accents, everything about this sneaker embodies the joy and passion I try to bring to my game every single day. I am beyond excited to share the Fox 1 with the world and see players at every level wear this shoe as they chase their own basketball dreams.”
“De’Aaron made sure that he was involved with every step of the process. From the sketches and wear testing to developing the various colorways, this whole process is a fun journey especially when you’re working on creating your first signature shoe,” said Curry Brand President Stephen Curry.
“From a performance standpoint, De’Aaron is a big fan of the FloTro technology, and he took his own approach with it in the Fox 1 and made it his own, adding his personal touches with his background and his story. The most obvious feature that you have not seen in any other Curry Band sneaker is the strap. It’s this cool feature that adds a little bit of a different aesthetic to the shoe. But the Fox 1 continues to build off of the Flow platform, which is second to none when it comes to traction and stability, all the while allowing De’Aaron to incorporate subtle details and Easter eggs that fans will love.”
The Under Armour Curry Fox 1 Happy Fox Day will release on December 6, 2024, through Under Armour and select retailers online and in-store. Available in men’s and GS sizing, the retail price is $120 and $100, respectively. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Under Armour Curry Fox 1 Happy Fox Day
Images via Under Armour
Image via Nick DePaula
Image via DSG
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
