Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah
For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
The latest generation of hip-hop heads may look at 50 Cent as the man on Instagram who loves to clown on everyone and anyone, or the producer of the hit show Power, but there was a moment in time when the legendary rapper and business mogul had a grip on sneakers. Before his Vitamin Water deal, 50 was working with Reebok on a line of G-Unit sneakers, most famously the G6. Now, after G-Unit associate Tony Yayo confirmed the Reebok deal was back on, we have official images of the 2026 retro of the Reebok G-Unit G6 in its OG colorway.
Reebok G-Unit G6 OG Details
Reebok G-Unit G6 White
Coming back in 1:1 fashion as if pulled straight from 2003, the G-Unit G6 features its iconic red, white, and blue accents on the primarily white sneaker. White leather is used for most of the upper, with the tri-color combo found on the end of the grey suede toe cap, the G-6 branded silver lace dubrae, and the heel tab. G-Unit is embroidered in blue on the lateral heel. Finishing the shoe are the Reebok branding details on the tongue tag and heel, and the white sole unit, which also contains a “RBK” logo on the lateral side.
G-Unit Reebok History
G-Unit Reeboks, which were also released in the early 2000s, were a contemporary of another hip-hop mogul with a Reebok deal, Jay-Z. While Jay clearly holds more cultural cache today, his S. Carter Reeboks were being outsold by the G6 six-to-one, according to 50 Cent.
50 also reportedly earned around $80 million from the initial deal in the 2000s, and alongside the G6, the G-Unit Reebok line included models like the G XT, G6 Runner, G-Unit Boot, and the women’s exclusive G-Unit Ladies. But it was the G6 that people have yearned for over the years, and it’s finally back.
Reebok G-Unit G6 Release Info
The Reebok G-Unit G6 White will be released on August 20, 2026 via Reebok and select retailers online and in-store. Available in men’s sizing, the retail price is set at $130. Check below for images of the 2026 retro, and download the Sole Retriever mobile app for updates on the latest happenings in the sneaker and streetwear world.
