Steve Jaconetta is the Head of Content based out of Connecticut. An encyclopedia for sneaker releases, he's covered the industry for over fifteen years. His stops have included Sole Collector, Complex, and StockX, to name a few. He considers the Air Jordan 11 Concord the greatest sneaker of all time and has a strong affection for 80s pop culture. Email: steve@soleretriever.com
Deion Sanders is a jack of all trades. The two-sport phenom took his Prime Time talents from the baseball diamond to the football field. Now the head coach at the University of Colorado Boulder, many may not know or have forgotten that Deion was also a rapper. In December 1994, he released his lone album, Prime Time, on MC Hammer's Bust It Records. The album reached #70 on the Top R&B/Hip-Hop Albums and #14 on the Top Heatseekers. His single Must Be the Money was accompanied by a music video shown on TV channels such as MTV, VH1, and BET (iykyk). For Fall 2025, Nike is set to honor Deion's dive into hip-hop with an all-new Must Be the Money edition of his Diamond Turf silhouette.
Shown off by his son, Deion Sanders Jr., Deion Sr.'s Nike Air Diamond Turf Must Be the Money comes in a clean sail, mica blue, coconut milk, off noir, and metallic gold colorway. The all-sail leather upper is highlighted by subtle hits of mica blue and black, seen on the branding throughout, lining, and portions of the midsole and outsole. Metallic Gold pops are found via the Nike branding on the back heel and insoles and Deion's Diamond Turf emblem on the tongue. Yellow piping adds a vintage vibe, while two sets of laces are included.
The Nike Air Diamond Turf Must Be the Money is set to release in Fall 2025. They will be available via Nike and select retailers online and in-store. Coming in men’s sizing, retail is set at $150. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Nike
Images via DeionSandersJr
