Nike Deion Sanders Shoes
Deion Sanders, a two-sport athlete who competed professionally in both baseball and football signed his first deal with Nike in 1992 for $250,000 for the first six months. Prime Time would go on to have a hall of fame career in football, along with one of the most recognizable footwear lines, the Diamond Turf, all while under the Swoosh.
Deion Sanders, a two-sport athlete who competed professionally in both baseball and football signed his first deal with Nike in 1992 for $250,000 for the first six months. Prime Time would go on to have a hall of fame career in football, along with one of the most recognizable footwear lines, the Diamond Turf, all while under the Swoosh.
After a few decades, Nike and Deion Sanders joined forces once more, in 2023. This partnership resurrected the Nike Air Diamond Turf line, kicking things off with a retro of the Air DT Max 96 Black Varsity Maize in 2024.