The Oregon Ducks have been one of college football's hottest programs the last two years. In 2024, the team went undefeated in the regular season, though they did lose in the Rose Bowl on New Year's Day to eventual champ Ohio State. The team is already off to a great start in 2025 with a 2-0 record, and they’ve looked great doing it, thanks to some of Nike’s coolest gear. We can’t predict how the team will keep playing but this trend of fire fits will continue as the Oregon Ducks and Nike launch a collaboration with the Grateful Dead on an Air Max 90 later this month.
It may not seem obvious at first, especially if you’re not a Deadhead, but the connection between the University of Oregon and the Grateful Dead goes back decades. The band played at Autzen Stadium 10 times between 1974 and 1994, and in total, they’ve played on campus more than 20 times. In celebration of the band’s 60th anniversary in 2025, the school will play a “tie-dye out” game against the Wisconsin Badgers on October 25. There’s already plenty of merch available through The Duck Store, featuring a mashup of the Oregon Ducks and Grateful Dead iconography. There’s even a hidden easter egg that showcases a yellow Grateful Dead bear rocking the upcoming Nike Air Max 90.
Aside from the cartoon version, there are no images of the actual sneaker itself just yet. We do know the official color scheme will be sail, green shock, and yellow strike, clearly playing into the Oregon Ducks’ school colors. The graphic T-shirt does have an Air Max 90 on it, and it’s likely this pair is the exact one we’ll be getting. Expect to see co-branded logos for the Ducks and the Grateful Dead in a similar fashion to some of the merch.
This is also not the first time the Grateful Dead has worked with Nike. In 2020, the band launched a three-pack of SB Dunk Lows that paid homage to the yellow, green, and orange bears. Perhaps we’ll see the bears cross paths with the Oregon Duck on this new Air Max 90 collab. And when it comes to Oregon’s work with The Swoosh, there’s plenty to talk about. Obviously, the two co-founders, Bill Bowerman and Phil Knight, met thanks to the school's track and field program, but in recent months, the Ducks have been sporting special jerseys and even received new Vaporposite Cleats and Foamposite Pros.
The Grateful Dead x University of Oregon x Nike Air Max 90 Grateful Ducks will be released in October 2025 through Nike and select retailers online and in-store. Available in men’s sizing, the retail price is set at $140. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
