While Nike’s luxury-focused NFT program, RTFKT, is winding down operations, the in-house .SWOOSH label is pushing forward into the new year. Outside of its digital presence, which includes collaboration within Fortnite to bring Nike and Jordan KICKS to the battle royale video game, the label has worked on a handful of IRL sneaker drops, most recently on a pre-order of the Air Max 1 Low Poly. After dropping the 404 Error, 404 Error 2.0, TINAJ, and TINAJ B colorways on the Air Force 1, images of a Triple Triple Black AF1 from the Smoke and Mirrors Pack have emerged.
Playing on the infamous Triple Black AF1 colorway, .SWOOSH gives the upper an all-black finish with scratch-away textures. The idea with this pair is to start dirty, and as you wear the sneakers, they get cleaner and look new. Premium tumbled leather lands on each panel along the upper, including the mudguard, toebox, midfoot, collar, Swoosh, eyestays, and heel. .SWOOSH makes its presence known through a branded plastic lace dubrae, the web3 program’s logo on the insole, and custom “Swoosh Air” text on the heel.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
